Cici's Pizza "pick Your Slice" Promotion At 13 Pennsylvania Stores
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Cici's Pizza "pick Your Slice" Promotion At 13 Pennsylvania Stores

(Tuesday, May 02, 2006) - CiCi's Pizza is launching a "Pick Your Slice" promotion for 13 Western Pennsylvania locations beginning Wednesday, May 3. For 30 days, guests who visit a participating CiCi's Pizza will receive a free slice of pizza and a soda between 11:00 a.m. and 10:00 p.m.
"This promotion gives us the opportunity to introduce guests not only to our fresh, hot pizza – but to our fresh concept," says franchise owner Jeff Hetsel. "CiCi's buffet approach is a slice above other pizza establishments in town because of the tremendous variety we offer our guests. The fact that we have 16 different types of pizza on the buffet everyday is what makes CiCi's different"
Throughout the "Pick Your Slice" promotion, managers at each CiCi's will introduce guests to the buffet concept by giving them a personal "tour" and pointing out the 16 different types of pizza available, the procedure and pricing. After guests enjoy this opportunity, Hetsel believes they will crave the full CiCi's experience – salad, pasta, dessert and 16 kinds of pizza for under $5.00.
Hetsel's company, Kolander Group of Pittsburg, LLC, has opened 13 CiCi's Pizza restaurants in the past 23 months, with his first CiCi's opening in Washington, PA in February 2003. "This is the best value in the pizza industry," said Hetsel. "The more we can expose this great product, the more people can take advantage of it."

CiCi's Pizza continues its rapid expansion. The company has 335 new units under contract, facilitating the goal of 1,000 CiCi's restaurants by 2010. One hundred of these new restaurants are slated to open by the end of 2006 by single-unit and multi-unit franchise operators. Currently located in the Midwest, South and Southeast, expansion plans call for development in new markets throughout the Midwest, East and Southwest. In 2005 CiCi's growth reached 17 percent, increasing the brand to 600 restaurants in 26 states. Over the past three years, CiCi's has opened nearly 220 new locations in new and existing markets.
Industry professionals have taken notice of CiCi's success. For the past two years, Nation's Restaurant News ranked CiCi's as number one for sales and unit growth in the pizza chain category. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation. Franchise Today ranked CiCi's Pizza in the top 200 of all franchise concepts. The concept has received numerous other honors including recognition from Corporate Research International for best customer service in 2006 and 2005; a gold award from Restaurants & Institutions in its annual consumer choice in chains survey in the pizza category; Pizza Enterprise Industry of the Year in 2004 by Pizza Marketing Quarterly magazine; and a top rating in 2003 and 2004 in the Italian restaurant category for Entrepreneur magazine's Annual Franchise 500.
For more information, visit www.cicispizza.com.

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