Pizza Franchise First With Online Ordering For All Locations
November 20, 2006 // Franchising.com // [FARMERS BRANCH, TEXAS] Jumping ahead of the competition, Mr. Jim's Pizza is providing online ordering at all franchisee locations, which is a first in the market place. While other major pizza chains have claimed the capability, none have demonstrated online ordering at 100 percent of their locations. Mr. Jim's Pizza operates at 74 locations, 60 of which are in the Dallas Fort Worth area. All future Mr. Jim's Pizza restaurants will also automatically have the online program.
According to industry trade site AboutPizza.com under Ordering Pizza Online, "One thing that should be noted is that the online ordering is still new, so not every nearest Pizza Hut, Dominos or Papa Johns will be able to deliver to you if they are not prepared for online order taking." (http://aboutpizza.com/page.asp?PageID=489) "The future is coming – in three to five years people will live life using the internet," said Jim Johnson, founder of Mr. Jim's pizza and known as Mr. Jim. "People will be able to click online and order a pizza far more quickly than placing a telephone order – and we are going to be ready for that."
Mr. Jim describes himself as a forward-looking, future trends person who stays up to date with the latest technology. Mr. Jim's Pizza solved the key to online ordering with a mapping system that interfaces with the addresses for each franchisee territory, thus protecting each area and ensuring that addresses are served by the Mr. Jim's Pizza franchisee who has the rights to that zone.
In addition to better serving customers, the online ordering system will also reduce costs for franchisees, making owning a Mr. Jim's Pizza one of the lowest cost entries into the pizza franchise market and increasing the profit differential.
"I had to see how to take advantage of on-line ordering in a way that will be cost effective," said Mr. Jim. Mr. Jim's Pizza is a chain of pizza delivery and pick-up restaurants located in Texas, Louisiana, Wyoming and North Carolina. For the past 30 years, Mr. Jim's honesty has pushed him to be obsessive about using quality food ingredients, adding lots of toppings and incorpora ting craftsmanship in the creation of each pizza. For more information, visit the Website www.mrjimspizza.net. Mr. Jim's works with WSM Advertising and Public Relations, a full-service branding and advertising agency located in Dallas. For more information, visit the Website www.wsmadvertising.com.
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