Fast-growing Franchise "the Good Feet Store" Signs Super Bowl And Dancing Champion Emmitt Smith To Four-year Endorsement Deal
NFL Star Known for His Footwork on Both the Playing Field and Dance Floor Finds Comfort in Good Feet
February 08, 2007 // Franchising.com // Carlsbad, Calif.,--The Good Feet Store, a California based franchise and retailer of custom-fitted arch supports and natural sponge rubber cushions, announced today that Emmitt Smith has been signed to a four-year endorsement deal. Beginning this spring, Smith will star in an advertising campaign for The Good Feet Stores tagged "Good Feet – Insert Comfort Here," which will include a new infomercial, television and radio commercials and in-store marketing materials and signage.
Smith, who is represented by Octagon, is the NFL's All-Time leading rusher, a three-time Super Bowl Champion and earned both NFL and Super Bowl MVP honors during his 15-year career. Many have called him the greatest football player to ever play the game. Most recently, Smith made headlines off the sports pages when he dazzled millions of fans with his fancy footwork and was voted to the top spot on the hit ABC series Dancing with the Stars.
In fact, it was because of this TV show that Good Feet discovered its new spokesperson. Sandy Kessler, Franchise Support Manager at Good Feet's corporate offices in Carlsbad, Calif., was a huge fan of Smith on Dancing with the Stars, voting for him countless times each week. She noticed Smith frequently complained about his feet hurting and thought he could benefit from Good Feet arch support products. Good Feet's corporate team reached out to Smith's managers, and a short time later, Kessler was visiting Smith at his home in Dallas and custom-fitting him for Good Feet arch supports. The rest, as they say, is history.
Said Emmitt Smith about his new relationship with Good Feet; "I am excited to be building a strong relationship with Good Feet, a company that I have come to rely on for my own foot comfort needs," said Smith. "While I may have retired from football, I still maintain an active lifestyle that requires me to be on my feet daily. No matter where I go or what shoes I am wearing, Good Feet is always with me and it's made a difference in my life."
Emmitt's not alone. An estimated 87 percent of the population suffers from some sort of foot-related problem. Good Feet arch support products are specifically designed to shift weight off of stressed areas in the foot and help restore comfort, stability and balance. Unlike supports sold off-the-rack through major retailers like drug stores, Good Feet supports are fitted to address all four arches in the foot, not just one. By taking each customer through a personal biomechanical balancing and foot-printing process, arch supports and cushions are custom-fitted to ensure ultimate comfort.
"We chose Emmitt as our spokesperson because we believe him to be a fantastic representation of our company," said Leigh Woeller, Director of Franchising for Good Feet. "He's charming, genuine and appealing to almost everyone. One of the judges on Dancing With the Stars was quoted as saying "Women want to dance with him and men want to be him." His likeability factor is amazing."
"When we first met Emmitt, he was wearing custom orthotics in his athletic shoes," added Woeller. "Now he wears Good Feet supports in all of his shoes and he swears by them. Emmitt is enjoying his active lifestyle with pain-free feet, and we've found ourselves our new pitchman. It turned out to be a match made in heaven."
The Good Feet Store is an international retailer of custom fitted, pre-fabricated arch supports and natural sponge rubber cushions with franchises located throughout the United States (and Puerto Rico), Canada and Korea. For more information or to learn about franchise opportunities call 800-509-4535 or visit goodfeet.com.
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