SeaMaster Cruises Ranked #24 in Second Annual Franchise 50. SeaMaster Cruises Also Receives Honorable Mention in Travel & Hospitality Category.
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SeaMaster Cruises Ranked #24 in Second Annual Franchise 50. SeaMaster Cruises Also Receives Honorable Mention in Travel & Hospitality Category.

A Second Stamp of Franchisee Approval:
SeaMaster Cruises Ranked #24 in Second Annual Franchise 50
SeaMaster Cruises Also Receives Honorable Mention in Travel & Hospitality Category.

Minneapolis, MN (April 9, 2007)â€"SeaMaster Cruises, a home-based solution for entrepreneurs interested in building a cruise-only travel business, has demonstrated for the second year in a row that its franchise owners are not only satisfied with the program â€" they’re elated. SeaMaster Cruises placed 24th out of more than 300 overall franchised businesses in an in-depth survey commissioned earlier this year by Franchise Business Reviewâ„¢, and received an Honorable Mention in the Travel & Hospitality sector. The results are all the more impressive when one considers that franchise owners from an additional 100 companies were surveyed this year â€" and yet SeaMaster Cruises remained in the top 25.

“We formulated the SeaMaster Cruises business model on a premise that with the right technology, training, marketing, resources and suppliers, entrepreneurs from almost any business background could successfully launch and grow their own cruise business â€" with the freedom and convenience of working from home,” said SeaMaster Cruises General Manager Mark Schiffner.

Franchise Business Review surveyed just over two-thirds (67%) of all SeaMaster Cruises franchise owners on five specific criteria: Training & Support, Franchise System, Franchisor Relationship, Financial Opportunity and Overall Satisfaction. SeaMaster Cruises franchise owners were asked to rate their program using a five-point scale (5=excellent, 4=very good, 3=good, 2=average and 1=poor). According to the Franchise 50, SeaMaster Cruises franchise owners gave their program the following scores:
• Training & Support â€" 4.4
• Franchise System â€" 4.3
• Franchisor Relationship â€" 4.6
• Financial Opportunity â€" 4.0
• Overall Satisfaction â€" 4.4

â€"MOREâ€"
SeaMaster Cruises Franchise Ranked 24th Overall on Franchise 50 / Page Two
Franchise owners also responded how strongly they agreed or disagreed with a series of statements about the franchisor. There were three specific topics on which SeaMaster Cruises placed especially strong: Ninety-three percent of franchise owners agreed or strongly agreed that SeaMaster Cruises is knowledgeable of their business and supportive of all their needs; 91% responded that senior management and support staff are easily accessible and responsive to problems; and it was unanimous as a whopping 100% agreed or strongly agreed that SeaMaster Cruises encourages honesty and a high standard of business ethics throughout the organization.

“As part of the Carlson Travel Franchise Group and the Carlson family of brands, we hold ourselves and our franchise owners to the highest ethical standards,” said Schiffner. “It’s on that foundation which all of our programs rest and ultimately allows our franchise owners to build a successful business they â€" and their customers â€" can be proud of.”

Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm launched the first annual Franchise 50â„¢ Awards in 2006 after surveying franchise owners from over 200 leading franchise systems based in North America. That number jumped to more than 300 in 2007. The ranking of the top 50 franchise companies was based on overall franchisee satisfaction by participating companies.
For information on joining SeaMaster Cruises, visit www.SeaMasterCruises.com’s franchise section.
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SeaMaster Cruises, a home-based, cruise-only franchise organization, is part of Carlson Travel Group, Inc. Carlson Travel Group, Inc. is a subsidiary of Minneapolis-based Carlson Companies, Inc. In addition to SeaMaster Cruises, brands include: Carlson Wagonlit Travel, Cruise Holidays, Results Travel, Carlson Leisure Travel Services, Carlson Vacation & Business Travel and Carlson Destination Marketing Services. In 2007, for the eleventh consecutive year, a Carlson Travel Franchise Group brand was named the top travel business franchise by Entrepreneur's Franchise 500®.

Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm administers the Franchise 50â„¢ Awards - an annual rating of the top fifty franchise companies based on the highest level of overall franchisee satisfaction by participating companies. Franchise Business Review is headquartered in Portsmouth, NH and can be reached at 603.552.2747 or online at http://www.FranchiseBusinessReview.com or http://www.Franchise50.com

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