Quiznos New Baja Chicken Delivers Tex-Mex Flavors from the Summer Grill with Sweet and Smokey Baja Sauce, Mild Chipotle Mayo and Fresh Cut Cilantro

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New Limited Time Offer and Its 'Wrong Way' Advertisement Highlight Chain's Dynamic Use of Bold Flavor-Profiles

DENVER--(BUSINESS WIRE)--Quiznos, one of the nation's fastest-growing quick service restaurant chains, today introduced the Baja Chicken sub to its nationwide toasted sandwich roster for a limited time only. The sub will remain on the menu until August 12, highlighting Tex-Mex flavor-profiles for the summer months.

"Baja Chicken really captures the mood of summer with a smoked flavor that conjures up the experience of a weekend at the grill," said Chef Zach Calkins, Quiznos Director of Culinary Development. "Specifically, the flavors in the Baja Chicken's two sauces, the Smokey Baja and the mild chipotle mayo, have been aligned to work together to create a complex first layer of flavor. What really makes this sandwich pop, though, is the cilantro which takes the place of lettuce, bringing a fresh bright flavor to the final layer of the sandwich."

To promote the LTO, Quiznos will run its second 'Wrong Way' advertisement, designed to focus on the chain's premium food and bolder than bold flavors.

"We found through market tests and through day-to-day customer interactions that our guests really value Quiznos use of fresh, loaded flavors," said Steve Provost, Quiznos Executive Vice President and Chief Marketing Officer. "This sandwich really meets that demand with one of the stronger taste concepts to come out of our kitchens this year. The Baja Chicken is an incredibly flavorful sandwich and we expect it to do well this summer."

Baja Chicken is available in small, regular and large sizes, priced from $4.39 to 7.99.

About Quiznos
Celebrating its 25th anniversary in 2006, Denver-based Quiznos is an international chain designed for today's busy consumers who are looking for a tasty, fresher alternative to traditional fast food restaurants. Using only premium quality real ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads. With more than 5,000 franchise restaurants, Quiznos is one of the fastest-growing quick service restaurant chains.

In June 2006, Nation's Restaurant News ranked Quiznos in its Top 100 Restaurant Chains as the #1 restaurant chain in growth in number of units – five years in a row. Entrepreneur magazine in January 2006 ranked Quiznos in its annual Top Franchise 500 as the #2 Best Overall Franchise, and QSR magazine ranked the chain in its Top 50 Chains in August 2005 as #3 by growth in systemwide sales.

For more information, visit www.quiznos.com.