Case Unveils New Franchise Model for Small and Emerging Markets
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Case Unveils New Franchise Model for Small and Emerging Markets

BETHESDA, Md.--(BUSINESS WIRE)--Case® Handyman and Remodeling Services, LLC, the nation's largest full-service residential remodeling organization has unveiled a new franchise model targeting small and emerging markets. The new model allows entrepreneurs the opportunity to start a Case Handyman and Remodeling franchise at a lower capital investment than the financial requirement needed to open and operate a franchise in a major market.

Case President Mark G. Richardson, CR, believes the creation of this concept is an appropriate step in his company's franchise evolution. "Case is represented in almost every major market throughout the United States," says Richardson. "There are many markets in the country with strong demographics, this model allows us to connect the dots between the major markets and bring our unique brand of home improvement and remodeling services to areas that otherwise would not have been served by Case."

Modeled from an existing Case franchise operating in a smaller market, the concept is a direct compliment to Case's existing franchise model which launched in 1998. Richardson commented that this is an ideal opportunity for business-minded couples and individuals who want to start their own business without having to invest a substantial amount of capital up front. "In this model, owners have less of a financial commitment tied into operating costs and overhead."

Currently, Case has several franchise locations operating under the small market model. In addition, small market franchisees will also be able to draw on the expertise and knowledge of Case's franchise support team. Since its inception in 1998, Case Handyman and Remodeling Services, LLC, has expanded to more than one hundred eighty territories nationwide.

About Case
Founded in 1961 and headquartered in Bethesda, MD, Case® Handyman and Remodeling Services, LLC is the nation's largest full-service residential remodeling organization with a system of one hundred eighty franchise territories nationwide. The multiple award-winning firm continues a long tradition of industry innovation and superior craftsmanship.

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