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Local Man Wins National Hershey Company and MaggieMoo's Sweepstakes

Local Man Wins National Hershey Company and MaggieMoo's Sweepstakes

COLUMBIA, Md. (July 31, 2007) – MaggieMoo's, a super-premium ice cream brand known for introducing innovative frozen treats, announced today that David Ridgeway of Ellensburg, WA is the winner of the "So Many KissesTM…So Little Time" sweepstakes, sponsored by Hershey Company and MaggieMoo's. Mr. Ridgeway will take his winning trip to Hersheypark in Hershey, PA this week and have the opportunity to experience "100 Years of Happy."

The sweepstakes took place from January through March of 2007 and was part of Hershey Company's 100th Anniversary celebration of the Hershey's Kisses Brand Chocolates. As part of this celebration, MaggieMoo's partnered with the Hershey Company to create a new line of ice cream cakes and cupcakes topped with Hershey's Kisses Chocolates and Kissables Candies. MaggieMoo's also introduced Twizzlers® Treehouse Fresh Escape, made with Twizzlers® ice cream, Hershey®'s Kissables Candies, brownies and fudge.

In addition to the Hershey Kisses-inspired creations, MaggieMoo's launched a national sweepstakes where MaggieMoo's customers could enter to win a trip to Hersheypark. To enter, customers had to text message "MAGGIE" or visit the MaggieMoo's website, www.maggiemoos.com to fill out an entry form.

Deemed the "Sweetest Place on Earth," David Ridgeway will take his all-expense paid trip to Hersheypark on August 2-4, 2007 accompanied by his two grandchildren. "This will be my first time seeing my grandchildren in nearly three years, and I am so excited to spend quality time with them by taking part in Hershey's 100th year celebration," stated Ridgeway. "Winning this sweepstakes gives me the opportunity to provide my grandchildren with a memorable experience – one that we will cherish for years to come."

About MaggieMoo's Ice Cream and Treatery
MaggieMoo's is owned by NexCen Brands, Inc. (Nasdaq: NEXC). Based in Columbia, Md., MaggieMoo's currently operates more than 190 Treateries across the nation. Each location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets, the country's first ice cream cupcakes and custom ice cream cakes. MaggieMoo's has been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance for eight years running. It is the only national retail chain to win five Blue Ribbon Awards for its products -- vanilla, vanilla bean, chocolate, dark chocolate and strawberry ice cream flavors.

About NexCen Brands, Inc.
NexCen Brands, Inc. (Nasdaq: NEXC) is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that touch every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 45 countries around the world and consists of in excess of 1,150 of its own franchised stores. NexCen, through its information technology (IT) and franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.

About The Hershey Company
The Hershey Company (NYSE: HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new products such as Hershey's Kissables, Take 5 and Hershey's Cookies. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, and PayDay Pro energy bar. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, and Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars.

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