Guests Place CiCi's Pizza at Top of the Charts with Real People Ratings
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Guests Place CiCi's Pizza at Top of the Charts with Real People Ratings

Customer Service Receives Top Marks for Seven Quarters Straight

August 10, 2007 (Coppell, Texas) — Guests who dine at CiCi's Pizza have scored their exceptional customer service as number one in the pizza category for seven straight quarters through Real People Ratings. Corporate Research International, which launched Real People Ratings in 2005, is a market research firm specializing in mystery shopping and customer satisfaction surveys. CiCi's has secured top ratings since the online opinion poll debuted.

"Our quality food and unparallel customer service are the core ingredients for our success," said Craig Moore, president and CEO of CiCi's Pizza. "These questionnaires offer an unbiased opinion on how we measure up against our competitors. Having another set of eyes view our restaurant and experience our inviting atmosphere helps us know how we are doing and where we need to improve."

Corporate Research International sends the quarterly surveys as online opinion polls to its pool of panelists. More than 3,000 panelists participated in this quarter's survey. Respondents were asked to rate their perception of each business's customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for under $5.00. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi's has grown to over 600 restaurants in 28 states.

Industry professionals have taken notice of CiCi's Pizza continuous growth and success. Nation's Restaurant News has ranked CiCi's number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2007 ranking, Entrepreneur magazine designated CiCi's as the top brand in the Italian restaurant franchise category., The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. Other honors include "Best in Value" award among national pizza chains in Restaurants and Institutions magazine's 2006 Consumers' Choice Report and "Best Customer Service" from Corporate Research International in 2007, 2006 and 2005.


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