Mason Onofrio Public Relations named Agency of Record for Blue Moon Mexican Café
Agency to support chain's growth and new franchising program
NEW HAVEN, Conn. (August 14, 2007) – Blue Moon Mexican Café, a popular metro New York area Mexican eatery, has selected Mason Onofrio Public Relations as its public relations agency of record.
Mason Onofrio is charged with developing a public relations program that will support the chain's growth plans. The program will include a variety of communications programs, such as message development, media relations, community relations, franchise support strategies and analyst relations.
"Blue Moon Mexican Café has a great story to tell," said Francis Onofrio, APR, president of Mason Onofrio Public Relations. "Blue Moon is an established and successful concept that's ready for expansion, and we look forward to helping this quality venture grow its business."
"We selected Mason Onofrio Public Relations because of their strong experience in the restaurant industry," said Howard Felixbrod, Blue Moon founder and managing member. "As a specialized firm, we are confident that Mason Onofrio will communicate the growth of our business within the restaurant industry and to consumers."
Blue Moon Mexican Café announced in May that it intends to expand throughout the Northeast U.S. and has formed Blue Moon Franchises, LLC. The new company is actively seeking qualified franchisees and has set a goal to award seven to ten new franchise locations within the next year.
About Blue Moon Mexican Cafe:
Englewood, New Jersey-based Blue Moon Mexican Café is a full-service neighborhood Mexican restaurant chain with five locations in the New York metro area. The company prides itself on a variety of fresh, homemade and creative Mexican and Southwest fare served in a fun and inviting atmosphere. The business places an emphasis on quality along with a dedication to phenomenal customer service. For more information on Blue Moon Mexican Cafes, please visit www.bluemoonmexicancafe.com
About Mason Onofrio:
Bethany, Conn.-based Mason Onofrio Public Relations provides its clients with strategic communication programs including marketing communication planning, public relations, issues and event management and interactive services. Clients include Bruegger's Enterprises, Innovation Group, Bigelow Tea, Charleston Tea Plantation, The United Illuminating Company, Sylvan Learning Centers and InsurBanc.
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