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Roni Deutch Tax Center® Expands Franchise Opportunity to Include Area Development

Growing Franchise Takes Different Approach to AD Program with Stronger Support, Structure

August 27, 2007 // Franchising.com // SACRAMENTO, CA — While many start-up franchise concepts do not have the initial support strength to offer area developer agreements, the Roni Deutch Tax Center does, quickly putting together an expansion plan that includes area development opportunities just a few short months after the initial launch of the concept.

Rather than following the standard area development structure where developers are responsible for not only selling units within their exclusive territory, but also supporting franchisees, a complaint among many, Deutch adapted her program to be more attractive to her entire system by bringing the support in house. By eliminating the support aspect to the area development agreements, not only do franchisees have a stronger built-in support system but developers can focus on what they want to do most – sell.

"This is an exciting and revolutionary approach to the traditional area developer program," Deutch said, noting that investors are already interested in becoming area developers in the Southeast, Midwest, and West. "The Roni Deutch Tax Center area developer program places the majority of the support responsibilities on the franchisor instead of the developer. This frees the developer to concentrate on sales and the operations of their individual units."

Building off her celebrity status from TV commercials seen every day, in every major U.S. market, Roni Deutch has taken the system she built at her Tax Resolution Law Firm, the largest in the United States, and has applied it to her franchise opportunity. With a staff fully equipped to handle an aggressive expansion that calls for more than 1,000 tax preparation franchises across the country in the next five years, the franchise opportunity will now include an area developer franchise opportunity that offers entrepreneurs 50-unit development territories.

After helping tens of thousands of people save millions in IRS debt over the past 16 years through her California-based tax resolution law firm, Deutch is on a double-pronged mission – ironically, to eliminate the need for tax resolution by providing Americans with competent, professional tax return preparation, and to provide a recession-proof business opportunity for entrepreneurs seeking a piece of the booming tax preparation industry. According to the IRS, 229 million tax returns will be prepared in 2007 and that number is expected to increase to almost 250 million by the year by 2012. And each year more and more people are turning to professional tax preparers. That number is currently at 62 percent and growing by about 1 percent each year.

"Over the past 16 years I have seen the devastating effect and hardships that sloppy, unprofessional and inaccurate tax return preparation can have on people's lives," Deutch said. "I've helped people with their IRS tax problems, but now I want to prevent them from getting into trouble in the first place. Roni Deutch Tax Centers will help millions of people avoid costly mistakes they would otherwise have to spend years paying for. I'm calling it preventive medicine for tax liability."

The first Roni Deutch Tax Center, opened by Deutch herself in June 2006 in Fair Oaks, CA, has already prepared more than 6,000 tax returns. Also, through a strategic alliance, Deutch operates an additional six Roni Deutch Tax Center units with kiosks inside Money Mart® / Loan Mart® check cashing and payday loan locations in Sacramento. Potential franchisees will have the opportunity to service Money Mart / Loan Mart customers, in addition to their storefront Roni Deutch Tax Center franchise. Money Mart / Loan Mart are the second largest network of retail financial services stores in the United States.

About Roni Deutch Tax Center

Roni Deutch has built her reputation as one of the most successful tax lawyers through hard work and dedication to the needs of taxpayers. Her competitive spirit and insatiable work ethic has made her a household name with one out of three American adults knowing the name Roni Deutch. Through her years of practice, she saw that many of her clients' tax problems were caused by sloppy and unprofessional tax return preparation. Roni decided it was time to put her experience to work for taxpayers across the country. The Roni Deutch Tax Center is now filling the need for competent tax return preparation. An affordable franchise opportunity, a Roni Deutch Tax Center franchisee can expect to pay somewhere between $59,000 and $93,000 to open a tax center with the average investment being about $55,000 for one location. Additionally, RDTC has recently launched its Area Developer program, in which entrepreneurs can own, operate and develop 50 RDTC locations in their local market.

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