Obee's Franchise Systems, Inc. Starting Drive For New Franchisees – Prime Territories Ready For Expansion
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Obee's Franchise Systems, Inc. Starting Drive For New Franchisees – Prime Territories Ready For Expansion

August 30, 2007 // Franchising.com // Port Charlotte, Fla., – Obee's Franchise Systems, Inc. (OTC Pink Sheets: OBFM) today announced that it is launching a new marketing program intended to rapidly expand its national base of obee's ® soups salads & subs restaurants. The multi-dimensional lead generation and sales program is designed to drive inquires for new franchises directly to the company's extensive network of area developers. Today's news follows several recent announcements the company has made concerning franchise and area developer agreements in Texas, Pennsylvania, New Mexico, Florida and Minnesota.

"Obee's area developers are the key to achieving the exponential growth," stated Peter Brown, OBFM President. "We have an established a franchising framework comprised of area developers throughout the U.S. Our next step is to support this network by driving a steady flow of inquiries for new franchises through our franchising pipeline." The core strategy behind the new marketing program calls for localized lead generation in each territory that flows through the company's website, www.obees.com for preliminary information fulfillment, then channels the new franchise leads for directly to the area developers for one to one presentations and sales closings. The company is currently developing regional newspaper ads, planning a 2008 franchising trade show schedule, and making website enhancements that include owner testimonials and video tours of obee's locations.

In the past month Obee's Franchising Systems, Inc. has made announcements concerning:

1. Texas – where Owsen Enterprises Inc., based in Irving, Texas has now started the process of selecting the site of its first metro-Dallas location.

2. Florida – in St. Lucie county where the company currently has one location and an agreement to build an additional 6 locations.

3. New Mexico – with area developers who have a 40 store development agreement for the entire the state of New Mexico.

4. Minnesota – where the area developer has an agreement to open of 23 obee's® soups, salads & subs restaurants in a twelve county area in the area of Minneapolis-St. Paul.

5. Pennsylvania- for a three county region of Westmoreland, Indiana and Cambria counties to have twenty locations.

To further the franchising drive, OBFM is also considering a limited time program that offers additional financial and compensation incentives to the area developers for each new franchise sale and restaurant location that is opened.

All parties interested in immediately applying for a franchise should email. Peter Brown, President of Obee's Franchise Systems, Inc. at: pbrown@obees.com. All leasing and real estate offers for these territories and all other obee's ® locations around the U.S. should be emailed to: realestate@obees.com

About Obee's Franchise Systems, Inc.
Obee's Franchise Systems Inc. is the parent company of obee's® soups, salads & subs, a fast casual restaurant chain that manages franchises in 21 states from Florida to California. At present there are over 50 Obee's locations open and under development. OBFM has commitments from a nationwide network of area developers to open an additional 1,000 stores over the next ten years. See: www.obees.com

All Investor Relations inquiries should contact:

Randy Jacobs

This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Obee's Franchise Systems, Inc. assumes no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward- looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies.


Source: Obee's Franchise Systems, Inc.



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