Lenny's Sub Shop Expands to Louisiana

By: Lennys Grill & Subs | 0 Shares 383 Reads

William and Melissa Dekemel to Open Restaurants in Slidell

Memphis, TN – Lenny's Franchisor, LLC, franchisor of Lenny's Sub Shops, today announced that the sub sandwich franchise has expanded to another Southeastern state – Louisiana. William and Melissa Dekemel were granted the rights to open Lenny's Sub Shops in St. Tammany Parish in Slidell, Louisiana. This is the first franchise agreement for Lenny's in Louisiana and brings the Memphis-based franchise to 20 states across the country. Lenny's Sub Shop will open in Slidell in early 2008.

The Dekemels decided to join the Lenny's team after many visits to the Lenny's Sub Shop in Hattiesburg. They were impressed with the fresh product, superior guest service and friendly atmosphere and knew that all were missing in the Slidell sub market. The Dekemels call Slidell home and are looking forward to Lenny's becoming the choice lunch and destination in the area.

"This agreement is very important to Lenny's in terms of our footprint in the United States. No matter what state you are in when you're in the South, you can find a Lenny's Sub Shop," said George Alvord, CEO of Lenny's Franchisor. "Lenny's is very excited to open its first franchise in the state of Louisiana and are looking forward to bringing more food, more taste, and more personality to Slidell."

Bill, a retired firefighter, has previous franchising experience. He was owner/operator of two Smoothie King locations in Slidell and currently works for Smoothie King Corporate office. Melissa has been in nursing for 12 years and is currently a nurse anesthetist in Slidell.

Len and Sheila Moore opened the original Lenny's Sub Shop, a genuine Philadelphia-style sub shop with fresh baked bread and the finest quality deli meat and cheese, in a Memphis suburb in 1998. Lenny's Franchisor Chief Executive Officer George Alvord and private investors acquired ownership of the company from Len Moore in 2004. Lenny's has sold franchises in 20 states from California to Virginia.

Recently, Lenny's has opened several restaurants in new markets, including Roseville, CA, Albuquerque, NM and Avon, IN. In addition they have sold multi-restaurant packages in several states, including California, Indiana, Ohio and New Mexico. Lenny's is scheduled to open hundreds of restaurants in the next few years.

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