Super 8 Motels Revs Up Racing Fans at Labonteslaw.com

By: Super 8® by Wyndham | 0 Shares 134 Reads

PARSIPPANY, NJ--(Marketwire - September 11, 2007) - Racing fans now have a new source for obtaining insider NASCAR know-how, testing their pit crew skills, sharing their road trip experiences and finding a Super 8 Motel along the way at www.labonteslaw.com.

Past NASCAR Nextel Cup Series™ champion, Bobby Labonte, narrates the interactive site and guides visitors through choices to play the Pit Stop Challenge game, explore Labonte's Laws racing tips, share Fan Road Trips and more.

The Pit Stop Challenge game invites visitors to test their pit crew skills in a timed, three-lap simulated race to see how they measure up to the competition. The fastest times are then listed at the bottom of the site for all to see.

Each week, the Super 8 brand will sponsor eight new rules of the road called "Labonte's Laws." These insider tips will coincide with the upcoming weekend's race through the last race of the 2007 NASCAR season on Nov. 18. Registered visitors to the site will receive e-mail alerts to review how the racing legend plans to navigate the next track and explore pointers for traveling to race locations.

The Fan Road Trips section invites racing enthusiasts to share stories of their favorite road trips by posting a photo with a short paragraph or two showing how much they love racing.

Consumers also are invited to download free screensavers, desktop wallpaper and audio files featuring Labonte and his Number 43 Cheerios/Betty Crocker Dodge.

Earlier this year, Super 8 Motels announced an agreement with Petty Enterprises to become the official lodging partner and associate sponsor of the Number 43 Cheerios/Betty Crocker Dodge driven by Labonte.

Beginning with the 2007 NASCAR Nextel Cup Series season, the Super 8® logo is displayed on Labonte's car and uniform, crew team's uniforms, team trailers, pit boxes and transporters including merchandise haulers.

The Super 8 brand features free continental breakfast and high-speed Internet access and free local calls. Children 17 and under stay free with an adult family member. Participating motels offer fax and copy services, exercise facilities and pools. Reservations and information are available by calling (800) 800-8000 or by visiting www.super8.com. All Super 8 motels are independently owned and operated under franchise agreements with Super 8 Motels Inc., a subsidiary of Wyndham Worldwide Corporation (NYSE: WYN).