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REVOLUTIONARY WOMEN'S 30-MINUTE FITNESS CLUB ANNOUNCES THE GRAND OPENING OF A NEW CLUB IN PALM DESERT, CA

SAN RAMON, Calif., September, 2007–There is a new "woman's movement" taking place in Palm Desert, CA that is rapidly reshaping the definition of healthy living and , a first-of-its-kind revolutionary new 30-minute fitness. Butterfly Life fitness franchise designed specifically for women to achieve a healthier overall body and mind.

With an innovative 360 degree approach to promoting healthy living solutions and effective weight management, Butterfly Life Franchise tops other leading 30-minute fitness facilities by focusing on a holistic approach to weight loss, infusing elements of the body, mind and soul. Unlike any other 30-minute fitness or nutrition centers, it offers more than 50 FREE classes weekly through its exclusive Life Vision® technology that delivers healthy living solutions on fitness, nutrition, motivation, beauty and fashion, as well as effective long term weight management solutions. And it's all under one roof located at 73011 Country Club Drive Suite F-1 at the corner of Country Club Drive and Monterey.

"We are excited to bring our approach to women's health to the city of Palm Desert as it is unrivaled in the industry and enhances every aspect of a woman's life, not just her weight," says Mark Golob, the company's founder and CEO. "Butterfly Life is the only 30-minute fitness center with a truly holistic approach to weight loss that inspires women to achieve personal success and inner health and beauty in a completely safe, non-intimidating and non-competitive environment. Residents of Palm Desert will find it's the wave of the future."

The Butterfly Life Difference
Butterfly Life Franchise is the only one-stop-shop for healthy living. While leading 30-minute fitness or nutrition centers offer one or the other (fitness or nutrition help), Butterfly Life has taken the best of both worlds and provides them under one roof for woman looking for a healthier way-of-life. Butterfly Life offers its members the following:

: Exclusively at Butterfly Life, Life Vision is "Life Vision unique and innovative delivery system that provides members with access to world-renown experts in fitness, nutrition, motivation and fashion. Through Life Vision, members can enjoy:

• 30-minute group exercise classes including yoga, pilates, step, dance, sculpt, kick & jam and many more
• 15-minute lecture series on topics ranging from nutrition and motivation to fashion and women's issues

Women's 30 Minute Circuit Training: Each Butterfly Life fitness center is equipped with a 15-station, strength training circuit that has been exclusively designed for a woman's body and meets the needs of women at all levels.

: The Butterfly Life Weight Butterfly Life Weight Loss Express Loss Express program is a combination of circuit training workouts and nutrition education classes designed to show members positive results in 30 days.

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Butterfly Life is headquartered in San Ramon, California. There are currently 1,500 territories nationally and internationally and nearly 100 clubs supporting women with a 360-degree view to wellness. Butterfly Life Franchises are available to those interested in the latest trend in women's fitness, and offers unparalleled support through a turnkey set-up and business plan development process.

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