Emerald City Smoothie Is "Rolling" Through Seattle
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Emerald City Smoothie Is "Rolling" Through Seattle

Local Smoothie Concept Brings Meal Replacements Directly to Consumers

October 18, 2007 // Franchising.com // MERCER ISLAND, Wash. – Continuing to set a new standard in the rapidly growing $2 billion smoothie industry, Emerald City Smoothie has gone mobile. With nearly 50 stores currently operating nationwide, the booming Seattle-based franchise has added two traveling smoothie units to its network.

Local franchisees Tom and Angela Napier and John Trautman have both expanded their blending services by opening the traveling, canary yellow full service concession trailers. Napier, owner and operator of two locations in Mercer Island, Redmond Ridge and future Issaquah Highlands and Sammamish Plateau developed the idea while bringing smoothies and grab-and-go nutritional beverages and snacks into a local high school to assist with a fundraiser project. This summer he will be traveling around his territories and serving smoothies at various local events. Trautman, co-owner of the Bellevue Emerald City Smoothie and future West Seattle location, has stationed his mobile unit on Alki Beach for the remainder of the summer.

"Our mobile units offer us the perfect opportunity to continue to feed the local appetite with our refreshing menu items," Napier said. "Now we can transport our smoothies directly to our customers."

Best known for their uniquely blended smoothies – combining fresh fruit, high quality proteins, nutritional boosters and performance supplements – Emerald City Smoothie is dedicated to helping consumers lead healthier lifestyles by offering products that provide the taste reward of high fat foods and the rewards of a "health drink" without compromising on taste. Each Emerald City Smoothie location features a menu board of more than 40 recipes, each designed to help reach a health or lifestyle goal, from boosting immune systems and giving energy, to losing weight and building muscle. The mobile units feature 11 different smoothie flavors as compared with the 40 menu items that can be found inside the company's traditional stores, but packs in the same vitamins and minerals into every serving.

About Emerald City Smoothie
Emerald City Smoothie is a Seattle-based franchise best known for their uniquely blended smoothies that combine fresh fruit, intense flavors and nutritional boosters. Since their launch in 1996, the company has taken steps to ensure that every location provides the same taste, quality, friendly and knowledgeable service for all their customers. Whether looking to lose weight, build muscle, or just picking up a nutritious meal replacement, each smoothie is designed to reach a health goal or a taste sensation. Today the company boasts near 50 locations and is actively looking for qualified franchisee candidates throughout the U.S.

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