Brilliant Sky Toys and Books Opens First Franchise Location

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October 24, 2007 // Franchising.com // - East Lansing, Mich. – Specialty toy franchisor, Brilliant Sky Toys & Books opened their first franchise location in Phoenix, Ariz., with a grand opening celebration on Oct. 20. This is the first of three stores that will be opening in Phoenix over the next three years.

Brilliant Sky Toys & Books is an upscale specialty toy store that provides thousands of unique items that cater to the physical, emotional and cognitive development of children. The first Phoenix store is located in the Ahwatukee Hills Plaza at 4929 E. Chandler Blvd. and provides easy access from and to Interstate 10 and the growing Ahwatukee community.

The store will showcase the finest products in the toy industry, many of which are not currently available anywhere else in the Phoenix area. The 4,400 square-foot specialty toy store will feature Brilliant Sky's unique aesthetics with wood floors, custom fixtures, wide pathways, low sightlines and vibrant, but warm colors. In addition, renowned muralist Gail Hinton has bestowed the store's beautiful artwork.

"We are thrilled to bring our award-winning concept to the families of the Ahwatukee/Chandler area," said Brent Taylor, president, CEO and franchisor of Brilliant Sky Toys and Books. "We are focusing on a rapid expansion throughout the United States and a vital market such as Phoenix is an ideal place to build brand awareness."

Brilliant Sky's stores are merchandised by category including books; games and puzzles; science and nature; arts and crafts; outdoor and active play; pretend play, dolls; and of course many other types of toys. This layout is designed to encourage children's exploration and interaction while making it easy to shop.

"I am so excited to be able to fill a void in this market and bring educational, interactive toys like marbles, puzzles, science kits and other time-classic toys that will bring families together to learn and play," said Janet Hoo, franchisee of Brilliant Sky Toys & Books.

Besides the unique toy selection and the comfortable, fun atmosphere, Brilliant Sky Toys & Books provides exceptional customer service with a friendly, knowledgeable staff and personalized service including free gift wrapping year-round.

Brilliant Sky Toys & Books is currently selling franchising throughout the United States and has retained The Franchise Edge (www.TheFranchiseEdge.com) to assist in developing, marketing and selling The Company's franchise. For more information about Brilliant Sky Toys & Books franchises, visit www.BrilliantSkyToys.com, e-mail franchise@brilliantskytoys.com or call the franchise sales department at 813-425-4366.

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