Curves and Rodale Launch
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Curves and Rodale Launch

Interactive Subscription Service Based on Proven Weight Loss Solution

ORLANDO, Fla. & WACO, Texas--(BUSINESS WIRE)--Curves International, Inc., the world's largest fitness franchisor, and Rodale, the authoritative source for trusted content in health and wellness worldwide, announced today the launch of, the online weight-loss subscription service based on Curves: Permanent Results Without Permanent Dieting, the New York Times bestselling book authored by Curves founder and chief executive officer Gary Heavin. The interactive service, initially available in English in the United States and Canada, provides subscribers with diet and fitness information, tools, experts and motivation to achieve their weight-loss goals.

Curves International has more than 10,000 locations and more than four million female members worldwide.

"Helping women achieve their fitness and weight loss goals is what Curves is all about, and the launch of adds another dimension of support," said Heavin. "People now have the option to track their weight loss online, and best of all, you don't need to be a whiz at technology to use our service."

Curves partnered with Baylor University's Exercise and Sport Nutrition Laboratory to construct methods for improving the health and well being of women. Developed by Rodale, the Web site is based on the proven theories behind Heavin's bestselling book and the results of numerous studies conducted at Baylor. These studies were designed to create a diet specifically tailored for women that is effective and easy to follow.

"Because there is so much diet information and advice available, it can be very challenging for dieters to determine what and how much to eat," said Rodale Senior Vice President and General Manager David Kang. "The Web site offers a simple indicator that notifies members whether they have made a smart or poor food choice as they plan their menus. That way, members can learn to regularly make smart choices."

The online program features easy-to-follow meal plans, complete with shopping lists, healthy recipes, and a database of more than 30,000 foods featuring full nutritional information. Subscribers have ongoing access to Curves' network of nutritionists and fitness experts, who are available to answer questions and provide motivation. In addition to answering questions, the experts will be a presence on the message boards to help build an even stronger and more supportive community.

By following the plan and logging their eating and exercise activity, subscribers can track their progress. The program automatically adjusts and provides recommendations, as well as advice and guidance, based on how the subscriber is doing relative to her goals.

"We provide an open forum for sharing motivation and advice among women who are pursuing a healthier life," said Diane Heavin, who co-founded the company with her husband in 1992 and publishes the award-winning diane, The Curves Magazine. "At Curves, we say that it's possible to borrow willpower from a friend. That's an important factor in the success of our members, and we feel the same will hold true for Curves Complete subscribers. For current club members, Curves Complete is the perfect complement to club membership because it provides an easy and flexible diet and meal-planning solution."

For more information, please visit

About Curves

Curves offers a 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also offers a weight management program based on a groundbreaking, scientifically proven method to raise metabolic rate and end the need for perpetual dieting. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to more than four million women, many of whom are in the gym for the first time. Gary Heavin is the author of numerous books including The New York Times bestseller Curves, which is revolutionizing America's approach to dieting. With more than 10,000 locations in 57 countries, Curves is the world's largest fitness franchise and the ninth largest of all franchise companies in the world. For more information, please visit

About Rodale Inc.

Rodale Inc. is the authoritative source for trusted content in health, fitness and wellness around the world, reaching more than 70 million people globally. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Running Times, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and Al Gore's New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, video and extensive web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database.



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