CORRECTING and REPLACING Fill Every Appetite on Your List with the BK(TM) Crown Card Holiday Promotion
MIAMI--(BUSINESS WIRE)--Nov. 20, 2007--In BW5517 issued Nov. 20, 2007: Please replace the release with the following corrected version due to multiple revisions.
The corrected release reads:
FILL EVERY APPETITE ON YOUR LIST WITH THE BK(TM) CROWN CARD HOLIDAY PROMOTION
This holiday season consumers can both give and receive with the "Fill Every Appetite on Your List" BK(TM) Crown Card promotion at participating BURGER KING(R) restaurants in the United States and Canada.
Each BK(TM) Crown Card purchased between Nov. 19, 2007 and Jan. 6, 2008, while supplies last, will come with a holiday-themed envelope featuring a detachable instant-win sweepstakes game piece giving consumers the opportunity to win American Express(R) branded prepaid cards worth $50,000 or a year of free air travel courtesy of Orbitz(R) awarded as $10,000 worth of airfare.
"We know that selecting gifts for everyone on your list can make the holidays more stressful than fun," said Brian Gies, vice president of marketing impact for Burger King Corp. (NYSE:BKC). "BK(TM) Crown Cards are a quick and convenient gift option and this promotion offers the exciting prospect of fulfilling your own holiday wish."
The ideal gift for burger lovers and people who are always on the go, BK(TM) Crown Cards can be loaded with $5 to $100 and then reloaded and reused. The cards can be purchased and reloaded at participating BURGER KING(R) restaurants and online at www.bkcrowncard.com. A total of five American Express(R) branded prepaid cards worth $50,000 and 30 travel awards from Orbitz(R) will be given away during the "Fill Every Appetite on Your List" promotion. No purchase necessary. See www.bkcrowncard.com or a participating BURGER KING(R) restaurant for complete rules.
About BK(TM) Crown Cards
BK(TM) Crown Cards work just like cash, but have the convenience and security of a card with no expiration date or maintenance fee. Each time the card is used, the remaining balance is printed on the purchase receipt and can also be checked online at www.bk.com. BK(TM) Crown Cards are also available for purchase in select retailers through a distribution agreement with InComm, including CVS, Office Depot, and Schnucks Markets. However, the Holiday BK(TM) Crown Card Game is only available with cards purchased at participating BURGER KING(R) restaurants in the U.S. and Canada and online at www.bkcrowncard.com
About Burger King Corporation
The BURGER KING(R) system operates more than 11,200 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at www.bk.com.
CONTACT: Burger King Corporation, Miami
Heather Krasnow, 305-378-7939
Robin Chung, 312-297-7571
SOURCE: Burger King Corporation