Fill Every Appetite on Your List with the BK(TM) Crown Card Holiday Promotion

By: Burger King | 0 Shares 127 Reads

MIAMI--(BUSINESS WIRE)--Nov. 20, 2007--This holiday season consumers can both give and receive with the "Fill Every Appetite on Your List" Crown Card promotion at BURGER KING(R) restaurants.

Each BK(TM) Crown Card purchased between Nov. 19, 2007 and Jan. 6, 2008 will come with a holiday-themed envelope featuring a detachable instant-win sweepstakes game piece giving consumers the opportunity to win American Express(R) branded prepaid cards worth $50,000 or a year of free air travel courtesy of Orbitz(R) awarded as $10,000 worth of airfare.

"We know that selecting gifts for everyone on your list can make the holidays more stressful than fun," said Brian Gies, vice president of marketing impact for Burger King Corp. (NYSE:BKC). "BK(TM) Crown Cards are a quick and convenient gift option and this promotion offers the exciting prospect of fulfilling your own holiday wish."

The ideal gift for burger lovers and people who are always on the go, BK(TM) Crown Cards can be loaded with $5 to $100 and then reloaded and reused. The cards can be purchased and reloaded at participating BURGER KING(R) restaurants and online at www.bkcrowncard.com. A total of five American Express(R) branded prepaid cards worth $50,000 and 30 travel awards from Orbitz(R) will be given away during the "Fill Every Appetite on Your List" promotion. No purchase necessary. See www.bkcrowncard.com for complete rules and how to play for free.

About BK(TM) Crown Cards

BK(TM) Crown Cards work just like cash, but have the convenience and security of a card with no expiration date or maintenance fee. Each time the card is used, the remaining balance is printed on the purchase receipt and can also be checked online at www.bk.com. BK(TM) Crown Cards are also available for purchase in select retailers through a distribution agreement with InComm, including CVS, Office Depot, and Schnuk Markets. However, the "Fill Every Appetite On Your List" promotion is only available with cards purchased at BURGER KING(R) restaurants and online at www.bkcrowncard.com.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,200 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Holdings, Inc., please visit the company's Web site at www.bk.com.

CONTACT: Burger King Corporation, Miami
Heather Krasnow, 305-378-7939
hkrasnow@whopper.com
or
Edelman
Robin Chung, 312-297-7571
robin.chung@edelman.com

SOURCE: Burger King Corporation