IHG Announces Crowne Plaza Resort Opening in South Florida

311 rooms added to Hollywood Beach resort area

November 20, 2007 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [LON: IHG, NYSE:IHG (ADRs)], one of the world's largest hotel groups by number of rooms, announced today that the 311-room Crowne Plaza Hollywood Beach Resort is open and accepting reservations.

"We are pleased to open this beautiful resort property because it offers the best of both worlds for our business and leisure guests," said Gina LaBarre, vice president, Brand Management, Crowne Plaza Hotels & Resorts. "The hotel offers 10,000 sq.-ft. of flexible meeting space for destination business meetings, and leisure guests will enjoy easy access to award-winning beaches, charming shops and the oceanfront Hollywood Broadwalk."

The hotel is conveniently located on the Florida Intracoastal Waterway, with beach access directly across state Road A1A, and just three miles east of Interstate 95. Nearby attractions include historic downtown Hollywood, Gulfstream Park Racing & Casino and Dolphin Stadium, home to the Miami Dolphins and the Florida Marlins. The hotel is also within driving distance to several key businesses, including Embraer, Heico Aviation, Velda Farms, Microsoft, Coca Cola and Visa International.

The Crowne Plaza Hollywood Beach Resort features the Crowne Plaza Sleep Advantage program, which is available at all Crowne Plaza hotels in the Americas. Sleep Advantage encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips, sleep CDs, sleep tips and amenities such as eye masks, ear plugs and lavender spray.

Also consistent with the Crowne Plaza brand, the hotel offers a comprehensive meetings package to ensure a seamless planning process and exceptional meeting experience consisting of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Meetings Daily Debrief. The hotel currently offers 10,000 sq.-ft. of meeting space, with seven meeting rooms available.

The hotel offers a new expansive palm-lined infinity-edge outdoor pool with tiki bar, as well as a fitness center and business center. Indoor and outdoor dining is offered at Elements Bistro. Complimentary wired Internet access is available in the hotel's guestrooms and wireless Internet access is available in the lobby, restaurant and meeting rooms. All guestrooms are brilliantly appointed with 25" LCD flat-screen televisions, refrigerators, microwaves, coffee makers, complimentary in-room safe and sit-down balconies. The hotel features three presidential suites that each includes a full-size guestroom and separate living room, as well as separate shower and Roman bathtub.

The Crowne Plaza Hollywood Beach Resort is owned by MHI/Carlyle Sian Lessee I, LLC and managed by MHI Hotel Services, under a license agreement with a company in the InterContinental Hotels Group.

The property is located at 4000 S. Ocean Drive, Hollywood, Fla.

Crowne Plaza Hotels & Resorts participates in Priority Club Rewards. With more than 37 million members, Priority Club® Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Winner of the 19th Annual Freddie Awards hotel loyalty "Program of the Year" and named "Best Hotel Rewards Program in the World" two years running by Global Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program.

Enrollment in Priority Club Rewards is free. Guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's 3,800 hotels worldwide.

Crowne Plaza was recently recognized by Lodging Hospitality magazine as one of the industry's top growing brands. As part of the InterContinental Hotels Group global portfolio, Crowne Plaza Hotels & Resorts has nearly 300 hotels in 51 countries, and are located in major urban centers, gateway cities and resort destinations. For reservations at Crowne Plaza properties, visit http://www.crowneplaza.com/ or call 1-800-2CROWNE.


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