Valpak, Walt Disney Studios Motion Pictures and Odyssey Marine Exploration have teamed up to bring a bounty of fun to consumers this holiday season.
November 29, 2007 // Franchising.com // In celebration of the release of National Treasure: Book of Secrets, in theaters December 21, consumers can look inside their Valpak envelope to find a "key" that will unlock free movie tickets or a $20,000 treasure – courtesy of Odyssey Marine Exploration.
Between now and the end of the year, over 40 million Valpak envelopes will feature a "mystery word" on the outside for consumers to decipher. Consumers are prompted to look inside their blue Valpak envelope or visit www.Valpak.com to find the "answer key" to decipher the word. Consumers can enter to win at www.Valpak.com or by completing the entry form printed inside the envelope.
This marks the 5th time that the Valpak envelope has featured a Disney theatrical release. Previous films include Disney/Pixar's Ratatouille, Disney's Meet the Robinsons, Disney's The Santa Clause 3: The Escape Clause, and Disney's Pirates of the Caribbean: Dead Man's Chest.
Headquartered in Largo, Florida, Valpak is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. In 2007, Valpak will deliver savings to over 45 million households each month throughout the United States and Canada. Annually, Valpak distributes some 20 billion offers inserted in nearly 530 million envelopes. In addition, Valpak.com®, an online site for local savings, has over 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.