Dixie Lee Kick Starts Expansion, Opens New Franchise in Montreal

DALLAS, TX--(Marketwire - December 6, 2007) - Dixie Lee International Industries, Inc. (PINKSHEETS: DLII), parent company of the 40-year-old "Dixie Lee" brand name, with more than 80 franchised restaurants open, announced today that it has opened a franchise in Montreal. This is the first step in an aggressive expansion plan for Montreal.

"We are particularly excited about our expansion in the Montreal area," says Joe Murano, Dixie Lee's CEO. "With a master franchisee signed and a vision of more units soon to follow, Dixie Lee is sure to become a household name in this area in the next few years."

Master franchisee Alain Ouellette, of Montreal, opened his first location in Mascouche, a northern suburb of Montreal. The opening marks the first of many restaurants the franchisee plans on opening within the few years. Containing approximately 5,000 square feet and 125 seats, the new Dixie Lee Restaurant is currently one of the largest stores in the system.

"Dixie Lee is the perfect chain to expand in this area -- great food, great branding, extremely simply to operate. I'm already hearing that people are driving 60 miles to eat the chicken," said Alain Ouellette, Franchisee. "I eventually plan to open other locations in Montreal as well."

About Dixie Lee

The Dixie Lee brand name started with the opening of the first Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville, Ontario, Canada. Building on an old Louisiana chicken recipe, the Dixie Lee name has grown to include subsidiary and affiliated companies accounting for more than 80 branded restaurants open and more than 20 in development. Dixie Lee restaurant concepts include full service, fast casual and take-out. Dixie Lee International Industries, Inc. (PINKSHEETS: DLII) is currently developing its newest franchised concept, the classic "Dixie Lee Diner," a 60 to 80 seat stainless steel diner reminiscent of the nostalgic 1940s and 1950s family diners featuring breakfast, lunch and dinner. Dixie Lee International Industries, Inc. is expanding through both corporate-owned and franchised restaurant development throughout North America and abroad. www.dixieleeusa.com

Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

HYPOXI
Operated in studios across the globe, HYPOXI is proven not only to be an effective weight loss solution for men and women, but is also a popular...
Papa Murphy's Take 'N' Bake Pizza
The world's largest, fastest growing Take 'N' Bake pizza franchise is offering you something fresh.
Huddle House
Everyone knows a House is a good investment! Huddle House is a full service restaurant, serving delicious meals, cooked to order...
Lightbridge Academy
Lightbridge Academy has a way of making parents and children feel like they’re special. Here, they are surrounded by a Circle of Care that’s more...
Sbarro, LLC
An award-winning franchise company, Sbarro is known for selling XL NY pizza by the slice with dough made in-house daily & 100% Whole Milk...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)