December 10, 2007 // Franchising.com // CARROLLTON, Texas -- Accor North America, one of the largest hotel chain owner and operators in North America, announces the hiring of Jeffrey Palmer as senior vice president of sales and marketing for Motel 6 and Studio 6. In his new position, Palmer will manage all aspects of marketing, sales reservations and distribution for Accor North America's Motel 6 and Studio 6 brands in North America.
Palmer's duties include the development and execution of all communications campaigns, including development of advertising campaign content, execution of all media buying and directing all online initiatives. In addition, Palmer is responsible for working with the brands' President and COO to provide strategic direction for the brand and actively seeking promotional partners and sponsorship opportunities.
Palmer has over 20 years of experience as a senior level executive in marketing, advertising and sales for Fortune 100 Companies including The Home Depot, Pep Boys and Circuit City. Most recently, he served as senior vice president of marketing for NRT Incorporated, developing and overseeing local marketing, internet marketing and advertising. Palmer earned his bachelor's degree in American Literature from Yale University and his MBA from the University of Chicago.
About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 900 upscale and economy properties including nationwide economy leaders Motel 6 and Studio 6 and the upper-upscale Sofitel and upscale Novotel locations in the U.S. and Canada. For more information, visit www.accor-na.com.
About Accor Worldwide
Accor, the European leader in hotels and tourism, and a global leader in corporate services, operates in nearly 100 countries with 170,000 employees. It offers to its individual and corporate clients 40 years of expertise in its two core businesses:
- Hotels, with the Sofitel, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Motel 6 and Studio 6 brands: over 4,100 hotels and 486,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre;
- Services to corporate clients and public institutions: 23 million people in 35 countries benefit from Accor Services products – meal and food vouchers, people care, incentive and loyalty programs.