Huevos Rancheros Breakfast Burrito Brings the Flavors of Mexico to Carl's Jr.(R) This Holiday Season
Classic Mexican Breakfast Made Portable as a Burrito
CARPINTERIA, Calif., Dec. 12 // PRNewswire-FirstCall // -- If you can't give your friends and family a winter getaway to Mexico this holiday season, give them the next best thing -- the Huevos Rancheros Breakfast Burrito(TM). Beginning today, Carl's Jr.(R) adds the authentic flavors of a classic Mexican dish to its breakfast line-up.
The Huevos Rancheros Breakfast Burrito features refried beans, scrambled eggs, shredded jack and cheddar cheeses, and tasty Ranchero sauce, topped with corn tortilla strips, all wrapped in a warm flour tortilla.
"While originally starting out as a traditional Mexican breakfast, Huevos Rancheros has become a menu favorite at diners and sit-down eateries throughout the western states," said Brad Haley, executive vice president of marketing for Carl's Jr. "However, eggs, beans, melted cheese and Ranchero sauce don't make for a very portable breakfast. At Carl's Jr., we rolled it all up in a flour tortilla so it can be eaten as a burrito when you're on the go. We also deliver the authentic taste of traditional Huevos Rancheros by adding crispy corn tortilla strips to add a little crunch when you bite into the burrito, just like you would get in a sit-down restaurant since the meal is usually served over fried corn tortillas."
The Huevos Rancheros Breakfast Burrito will sell for $2.39 at participating restaurants -- or $3.89 as part of a breakfast combo meal.
Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second fiscal quarter ended August 13, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,020 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,111 Carl's Jr. restaurants, and 1,909 Hardee's(R) restaurants. For more information, or to find a Carl's Jr. near you, go to http://www.ckr.com or http://www.carlsjr.com.
SOURCE Carl's Jr.