Palm Beach Tan Enhances Tone Of Its Organizational Structure
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Palm Beach Tan Enhances Tone Of Its Organizational Structure

December 12, 2007 // // Farmer's Branch, TX – In a move to maintain Palm Beach Tan's dominance in the multi-billion dollar indoor tanning industry, Palm Beach Tan, is pleased to announce recent organizational changes to better serve the company and its franchisees. The appointments include:

* Diane Lucas has been appointed President and Chief Operating Officer (COO). Lucas was named COO in 2005 and has been with Palm Beach Tan since 2003. She previously served as the company's senior vice president and contributed to the company's tremendous growth in sales and profit. Lucas is also credited with creating Palm Beach Tan's new store design and the first ever tanning rewards program Palm Beach Tan Premier™. As part of her new role, she will assume responsibility for Palm Beach Tan Franchising. With more than 20 years of experience in retail, operations, sales, marketing and franchise systems Lucas continues to bring a wide variety of expertise to the table.

* Steve Berkman, Vice President of Franchise Services for Desert Sun Tanning, a subsidiary of Palm Beach Tan Inc., who previously served both Palm Beach Tan and Desert Sun Tanning will now focus his attention on growing the Desert Sun brand.

* Roy Sneed will assume the role of Director of Franchise Support for Palm Beach Tan Franchising, recently promoted from the position of Franchise Support Manager.

"This change will help make our companies even stronger and more profitable," said Brooks Reed, CEO of Pam Beach Tan. "With Diane's leadership, she will create greater synergy between Palm Beach Tan Corporate and Palm Beach Tan Franchising and this move will allow Steve Berkman to focus his attention and continue to bring his franchising experience to Desert Sun Tanning."

About Palm Beach Tan

Founded in 1990, Palm Beach Tan, Inc. has become a leader in the indoor tanning industry, with 65 corporate locations and has 67 franchised locations in 15 states. Palm Beach Tan specializes in large, spacious facilities with approximately 3,000 square feet with 20 to 25 tanning beds. This is two to three times the size of a typical tanning salon. The company offers convenience and a full range of services – three levels of tanning beds, UV Free Mystic Tanning and premium skin care products. Palm Beach Tan offers its customers unlimited tanning without contracts or commitments. For more information, please visit

About Desert Sun Tanning Salons

Founded in 2001, Desert Sun operates 65 franchise locations, with an additional 25 salons currently in development throughout the west coast. Desert Sun Tanning Salons is a subsidiary of Palm Beach Tan Inc. and offers a full selection of indoor tanning services, including three different varieties of tanning beds, Mystic Tan, sunless tanning creams and other skin care products. Salons are designed to create a warm, inviting environment for its customers. The company is poised for additional growth via a franchise model. For more information, please visit



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