Kommuting for Kolaches

December 13, 2007 // Franchising.com // HOUSTON, TX / - NuRide, Inc. (www.nuride.com), the nation's largest incentive-based ridesharing community, today announced that the Kolache Factory (www.kolachefactory.com), a recognized leader in unique quality food offerings, has become a NuRide sponsor and will offer Kolache Factory gift cards to Houston-Galveston area commuters that share rides to reduce traffic congestion and greenhouse gas emissions.

"Kolache Factory has been in Houston for 25 years and is proud of our commitment to our community," said Dawn Nielsen, Vice President of Kolache Factory. "Becoming a NuRide sponsor will allow us to carry on that commitment by rewarding commuters who are doing their part to reduce traffic congestion and improve air quality."

Kolache Factory joins a growing list of companies that are sponsoring commuters as part of the Houston-Galveston Area 10,000,000 Mile Rideshare Challenge. The challenge event will involve thousands of commuters who will share rides resulting in 10,000,000 fewer miles driven and 4,000 fewer tons of greenhouse gas emissions. To participate in the program, commuters use NuRide's innovative online ridesharing service to find other people going their way and share a ride. The NuRide website then calculates the savings for each ridesharing trip and awards participants with points, which can be redeemed for rewards provided by corporate sponsors.About NuRide, Inc.

NuRide was founded on the belief that individuals who share rides provide a valuable service to their community and should be rewarded for their efforts. Through the NuRide Network®, individuals can easily arrange ridesharing trips and earn rewards for every confirmed trip they take. Members accumulate points that can be used toward a variety of rewards that are made possible through the generosity of NuRide's sponsors. For more information, please visit www.nuride.com.

About Kolache Factory

Kolache Factory was founded in Houston in 1982, is privately owned and operated, and ships its products nationwide. There are currently 19 company-owned and eight franchise stores in the Houston, TX area, one franchise store in Denver, CO; St. Louis, MO; Overland Park, KS; Beaumont, TX and two in Austin, TX. Other franchise stores will soon be opening in various cities around the country. For additional information, visit www.kolachefactory.com.

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