Spicy Pickle(R) Announces Two New Restaurant Openings

Spicy Pickle(R) Announces Two New Restaurant Openings

DENVER, CO--(Marketwire - December 14, 2007) - Spicy Pickle® fast casual restaurants (OTCBB: SPKL) today announced two new restaurant openings in Arizona and Nevada.

The two new store openings mark the 34th and 35th store in the chain, and the first Spicy Pickle® Restaurant in the state of Arizona.

The first new restaurant is located at 3235 W. Ray Rd., in Chandler, AZ, part of the booming Greater Phoenix metropolitan area. Phone number is 480-786-4483. This location marks the first Spicy Pickle® Restaurant in Arizona, and is located in an open air mixed use development known as the Park at San Tan containing both retail and office space. The restaurant opened on December 11, 2007. Restaurant hours are 11:00 AM-8:00 PM seven days a week.

The second new location officially opened its doors for the public on Monday, December 3rd. It is located at 222 Los Altos Parkway, Sparks, NV 89436. Phone: 775-626-4111. Sparks, NV is a rapidly growing residential and commercial community on the northwest side of Reno and this marks the second Spicy Pickle® restaurant in the Reno area developed by the same franchisee. Restaurant hours are 11:00 AM-9:00 PM Mon-Sat., and 11:00 AM-6:00 PM on Sunday.

Marc Geman, CEO of Spicy Pickle® Franchising, Inc., commented: "With the opening of the second restaurant in the Reno area within one year of the opening of the first restaurant we continue to prove that our brand is being extremely well received and is quickly establishing a loyal following. With the opening of our first restaurant in the Phoenix area we expect the same results and look forward to future development in this fast growing part of the country."

About Spicy Pickle:

Founded in 1999, Spicy Pickle® Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with franchise locations now open across twelve states and many more in development nationwide. For more about Spicy Pickle®, including franchise information and inquiries, visit http://www.spicypickle.com.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.



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