Holiday Shoppers Are Eating up Gift Cards as Last-Minute Stocking Stuffers

By: Burger King | 0 Shares 102 Reads

BK(TM) Crown Card Sales up Nearly 80 Percent over 2006

MIAMI--(BUSINESS WIRE)--Dec. 20, 2007--With just a few days left to get the perfect gift, holiday shoppers continue to opt for the convenience of gift cards to check off their lists. In fact, BK(TM) Crown Card sales are up nearly 80 percent over 2006.

The ideal gift for burger lovers, BK(TM) Crown Cards can be loaded with $5 to $100 and then reloaded and reused. BK(TM) Crown Cards work just like cash, but have the convenience and security of a card with no expiration date or maintenance fee.

"We're pleased to see BK(TM) Crown Card sales up this year with the continued consumer demand for quick gift ideas that appease any appetite," said Brian Gies, vice president of marketing impact, Burger King Corp. (NYSE:BKC). "With restaurants open until midnight or later, it's easy for even the latest shoppers to find that last-minute gift or stocking stuffer."

BK(TM) Crown Cards can be purchased and reloaded at participating BURGER KING(R) restaurants in the U.S. and Canada and online at www.bkcrowncard.com. The cards are also available for purchase in select retailers through a distribution agreement with InComm, including CVS and Office Depot. Each time the card is used, the remaining balance is printed on the purchase receipt and can also be checked online at www.bk.com.

Fill Every Appetite On Your List BK(TM) Crown Card Promotion

For shoppers with an appetite for gift cards that do more, the "Fill Every Appetite On Your List" BK(TM) Crown Card promotion gives consumers the chance to win American Express(R) branded prepaid cards worth $50,000 or a year of free air travel courtesy of Orbitz(R) awarded as $10,000 worth of airfare. While supplies last, each BK(TM) Crown Card purchased online at www.bkcrowncard.com or in restaurant before Jan. 6, 2008, will come with a holiday-themed envelope featuring a detachable instant-win sweepstakes game piece. Five American Express(R) branded prepaid cards worth $50,000 and 30 travel awards from Orbitz(R) will be awarded. No purchase necessary. See www.bkcrowncard.com or a participating BURGER KING(R) restaurant for complete rules.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,200 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at www.bk.com.

SOURCE: Burger King Corp.