January 02, 2008 // Franchising.com // 8 - Washington, D.C— Vapiano, named the "Future of Fresh Casual" by Foodservice Europe, secured its first franchisee in Massachusetts this week. The new franchisee will develop three Vapiano restaurants in the greater Boston area and expects to open his first restaurant by early 2009.
"Vapiano has been very successful around the world and continues to gain momentum here in the US," says Kent Hahne, Vapiano President. "I am pleased to announce that our concept will be opening in Boston as soon as next year."
Vapiano has grown from a single unit to 31 locations open in only three years. Many of their restaurants can be found throughout Germany, in key European markets such as Zurich, Vienna, Istanbul, Budapest and now the United States. Vapiano has already opened three corporately owned restaurants in the greater Washington, D.C. area and plans to open three additional corporately owned restaurants in the same area over the next few years to serve as the launching pad for an aggressive U.S. expansion.
In addition to D.C., Vapiano has franchised units in development across the United States in cities such as Dallas, Naples and Boston and continues to target key markets such as Las Vegas, Miami, Chicago and New York for corporate expansion.
Vapiano's unmistakably modern image was created by Milan's star architect and designer, Matteo Thun. The restaurant radiates an energetic, cosmopolitan lifestyle with a Mediterranean flair. Contemporary fine oak furnishings, natural stone, and soft earth-toned leather compliment sophisticated Villeroy & Boch dinnerware and hip pop-lounge music.
With an average check of $10.00 for lunch and $13.50 for dinner, Vapiano's a-la-carte, all day menu is both delicious and accessible to a variety of diners. The menu features classic Italian antipasti like fresh chopped Bruschetta and Beef Carpaccio served with cipriani sauce and arugula. Entrees of pasta or pizza are arranged in price groups, ranging
from $6.75 to $9.75, based on desired cheeses, meats, seafoods and vegetables. Finish with a delicate dolci such as Tiramisu or Crema di Fragola – fresh strawberries with mascarpone and as your stomach satisfyingly fills, your wallet doesn't empty.
For information on franchising with Vapiano please visit www.vapiano.com or contact Dan Rowe, via email at email@example.com or 800 422 2435 x 172.