Noah's Long Beach Location Celebrates Grand Opening

Guests Who Visit on Friday and Saturday Will Receive a Free Regular Drip Coffee

LONG BEACH, Calif., Jan. 3 // PRNewswire-FirstCall // -- In celebration of its Grand Opening, the Noah's(R) Bagels restaurant located at 2310 Bellflower Blvd. will offer a free cup of coffee to every guest who walks through the doors on Friday, Jan. 4, and Saturday, Jan. 5.

"We're pleased to offer the residents of Long Beach this special treat to celebrate the opening of our only restaurant in the city," said Curt Bishop, area hospitality manager for Noah's, a brand of Einstein Noah Restaurant Group (Nasdaq: BAGL). "I look forward to meeting many of them as they stop in these two days."

The restaurant, which officially opened for business on Dec. 1, 2007, will open at 5:30 a.m. on Friday morning and at 7 a.m. on Saturday. The free cup of regular drip coffee will be offered throughout the day.

Guests will be able to select from five daily blends of Noah's high-quality, artisan-roasted coffee: Chelsea, Gramercy, Midtown, Soho and a season flavor.

The Grand Opening festivities will also feature free sampling of many Noah's classic menu items and a chance to enter the "Free Coffee for a Year" sweepstakes. Five lucky guests will win a free regular cup of coffee per day for one year (see official rules at the restaurant). They will also have the opportunity to join our e-club, offering them at least $40 worth of savings on tasty deals over the next year.

Featuring 2,922-square-feet, the Long Beach Noah's seats up to 60 people in an atmosphere that combines the friendliness of a local neighborhood with a tradition of great tasting, quality food and hospitable service.

"I believe guests taking part in our grand opening festivities will love our neighborhood-friendly atmosphere and, of course, the free drip coffee for these two days," said Brad West, senior vice president of operations. "I'm excited to welcome them to Noah's and know they will enjoy our great coffee and classic menu items."

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group Inc. is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros.(R) Bagels and Noah's New York Bagels(R) brands and primarily franchises locations under the Manhattan Bagel(R) brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL. Visit http://www.einsteinnoah.com for additional information.

Contact: Peter Jakel, (303) 568-8113

SOURCE Einstein Noah Restaurant Group Inc.

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