MIAMI, Jan 07, 2008 (BUSINESS WIRE) -- Consumers who didn't get exactly what they wanted during the holiday season can start the new year with a chance to win a host of exciting prizes as Burger King Corp. (NYSE:BKC) and MasterCard Worldwide(R) today launch a sweepstakes in U.S. BURGER KING(R) restaurants.
Several grand prize winners can escape to the vacation of their dreams with a $5,000 travel award. Additional prizes include $500 MasterCard Gift Cards, $250 MasterCard Gift Cards and $50 BK(TM) Crown Cards. MasterCard cardholders in the United States are automatically entered to win each time they make a purchase at a participating BURGER KING(R) restaurant using their MasterCard card between January 7 and March 2, 2008(a).
"Customers dreaming of a family vacation, a new entertainment system or anything else not fulfilled on their holiday wish list could win big money for big dreams at participating BURGER KING(R) restaurants," said Brian Gies, vice president of marketing impact for Burger King Corp. "Winners can use their MasterCard gift cards for purchases at any of the thousands BURGER KING(R) restaurants nationwide."
"By teaming with BURGER KING(R) restaurants for this sweepstakes, we're rewarding loyal customers and MasterCard cardholders with the chance to win the vacation they have always imagined," said David Clarke, group executive, U.S. Commerce Development, MasterCard Worldwide.
The MasterCard promotion is being supported through in-restaurant POP as well as advertising in InTouch, US Weekly, Star and People Magazine.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 16 billion transactions each year and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard, Maestro and Cirrus, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com
About Burger King Corp.
The BURGER KING(R) system operates more than 11,200 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at www.bk.com.
(a) No purchase necessary to enter or win. PIN-based & international transactions not eligible. Purchasing will not increase your odds of winning. Begins 1/7/08, 12:00:01AM Central Time (CT). Ends 3/2/08, 11:59:59PM CT ("Promo Period"). Open to legal US residents, 18 +. During Promo Period, receive 1 entry per MasterCard purchase at participating BURGER KING(R) Restaurants in the US or at www.shop.bk.com. To enter without purchase: hand print your name, complete mailing address, age & phone on a 3"X5" piece of paper & mail it in a sealed envelope to be rec'd by 3/10/08 to MasterCard Sweepstakes with BURGER KING(R) Restaurants, P.O. Box 14019, Bridgeport, CT 06673-4019. Limit 1 entry/envelope. (10) Grand Prizes: $5,000 Travelocity Promotional Code (ARV=$5,000). (40) First Prizes: $500 MasterCard Gift Card (ARV=$500). (60) Second Prizes: $250 MasterCard Gift Card (ARV=$250). (50) Third Prizes: $50 BURGER KING(R) Gift Card (ARV=$50). Total ARV of all prizes = $87,500. Odds of winning depend on number of eligible entries rec'd. For full Official Rules, see a restaurant Manager or send a SASE to: MasterCard Sweepstakes with BURGER KING(R) Restaurants Rules, P.O. Box 13106, Bridgeport, CT. 06673-3106.
SOURCE: Burger King Corp.