Jack Offers Zen... in a Cup

New Cherry Chip Bliss Shake Debuts at Jack in the Box® Restaurants

January 08, 2008 // Franchising.com // SAN DIEGO – People seek peace and calm a number of ways. Some contort their bodies through yoga, while others shut out the world through deep meditation. But for those who need a quick tranquility fix, Jack in the Box® restaurants' new Cherry Chip Bliss Shake serves serenity through a straw.

Available now, Jack's new Cherry Chip Bliss Shake is a cool confection of real vanilla ice cream blended with pieces of cherry and chocolaty chips topped with whipped topping and a maraschino cherry.

"Our guests are busy people who are always on the go," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "We hope our indulgent new shake will entice them to slow down, relax and take some much needed 'me' time."

The Cherry Chip Bliss Shake is available in 16- and 24-ounce servings for the suggested prices, excluding tax, of $2.49 and $2.99, respectively, at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 400 restaurants in 39 states.



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