January 11, 2008 // Franchising.com // Fort Meyers, Florida, — Vapiano, named the "Future of Fresh Casual" by Foodservice Europe recently signed its first lease in Fort Meyers, Florida. Franchisee Konrad Woest and his family will open their first of multiple restaurants in the 1,651,000 square foot Gulf Coast Town Center located at 9903 Gulf Coast Main Street. Additional concepts found throughout the Center include P.F. Changs China Bistro, Outback Steakhouse, Blue Sushi and Bar Louie.
"The Gulf Coast Center is the perfect place for our first location and we have the best spot in the entire center," says Woest. "Vapiano is a very unique and exciting concept and I know will be well received here in Fort Meyers."
The Fort Meyers location is expected to open in June of 2008. Mr. Woest and his family plan additional locations throughout Southwest Florida, including Tampa, Naples and Sarasota.
Vapiano has grown from a single unit to 30 locations open in only three years. Many of their restaurants can be found throughout Germany, in key European markets such as Zurich, Vienna, Istanbul, Budapest and now the United States. Vapiano has already opened three corporately owned restaurants in the greater Washington, D.C. area and plans to open three additional corporately owned restaurants in the same area over the next few years to serve as the launching pad for an aggressive U.S. expansion.
In addition to D.C., Vapiano has franchised units in development across the United States in cities such as Dallas and Boston and continues to target key markets such as Las Vegas, Miami, Chicago and New York for corporate expansion.
Vapiano, the European hot spot specializing in fresh casual Italian food, was established in Germany five years ago. The restaurant became such an instant success due to its innovative self service technology and unmistakable upscale décor that the company quickly began to expand throughout the world. Restaurants are 5,000-8,000 square feet, seat 150 or so guests and have a blended check average of about $13.50 per guest.
For information on franchising with Vapiano please visit www.vapiano.com or contact Dan Rowe, via email at email@example.com or 800 422 2435 x 172.