Bennigan's Promotional Menu Indulges the Irish Spirit
January 15, 2008 // Franchising.com // PLANO, Texas – What New Year's resolution? Bennigan's Grill & Tavern is embracing its Irish side with a new promotional menu that features fried "Oh, Baby" Back Ribs smothered in Jameson® Irish Whiskey BBQ Sauce. The menu, available in restaurants nationwide beginning today, also highlights new appetizers, drinks and a dessert.
"We wanted a menu that put an Irish spin on some of our favorites," said Flynn Dekker, senior vice president of marketing for Metromedia Restaurant Group (MRG). "Creatively this is the most original menu we've done. Each one of the promo menu items is new to Bennigan's."
In addition to the Irish "Oh, Baby" Back Ribs, the promotion also includes Irish Ale Queso, Monte Cristo Egg Rolls, a new take on Bennigan's signature sandwich, and Stacked Chicken, a new entrée featuring two flame-grilled chicken breasts topped with shrimp sautéed in lobster cream sauce.
To accompany the meal Bennigan's is featuring several new drinks, including the alcohol-free Irish Rainbow, and the alcohol-full Irish Coffee and Hot Irish Cocoa, both made with Jameson Irish Whiskey. Beer lovers can indulge on the Half and Half, half HARP® Lager and half GUINNESS®.
And no New Year's resolution would be completely blown without the new Triple Dare, a chewy fudge brownie, a Hostess Twinkie® and a Zinger®, each wrapped in a crispy shell that's fried until golden, and served with vanilla ice cream drizzled with chocolate and caramel sauces.
The promotional menu is available Jan. 8 through March 16.
About Bennigan's Grill & Tavern
Since 1976, Bennigan's has been offering customers a diverse food and drink menu with an Irish influence in a classic grill & tavern setting. Headquartered in Plano, Texas, Bennigan's has over 310 locations in 10 countries, and is owned by Metromedia Restaurant Group (MRG), one of the world's leading multi-concept table-service restaurant groups. Other MRG concepts include Steak and Ale, Ponderosa Steakhouse, Bonanza Steakhouse and The Plano Tavern. Additional information on Bennigan's is available at www.bennigans.com.