Precision Fitness Launches Nationwide Franchise

Uniquely Affordable Private Training Provides the Foundation for Proven Fitness Business Model; Brings New Options in Personal Training to the General Public

ANAHEIM, CA--(Marketwire - January 15, 2008) - Precision Fitness (www.pfitness.net), a fitness business model focused on affordable personal training, is today launching availability of its nationwide franchise. Precision Fitness combines weight training, cardiovascular exercise and nutrition into individualized programs like many private fitness environments, but differs significantly by offering private fitness training for as low as $18 per session, the lowest per-session cost in California. Thriving as a fitness business concept with continued growth over the last 12 years, Precision Fitness is now a franchised system offering exceptional value, operations training and support, established business systems, and franchise financing options.

Developed and proven by fitness entrepreneur Mike Salerno, Precision Fitness' franchised system addresses the exclusivity factors that have inherently limited personal training both as a business and as a gym option for the masses.

"Personal trainers typically operate as a single resource and work with only the wealthy few who can afford private fitness training. Beyond that, the average gym user would never think that personal training was an attainable option. Precision Fitness solves both of those issues -- it's a new wave in fitness that brings personal attention to gym users and a powerful business opportunity to the fitness market," said Mike Salerno, founder, Precision Fitness. "Our gyms are able to train more people for less money and still be very profitable. It's all a result of our common sense fitness principles grounded in our proven and established business systems."

Designed for those generally interested in the fitness business or for experienced personal trainers seeking a significantly brighter professional outlook, Precision Fitness' proven system of operation provides the support and structure required for franchisers to build their own fitness enterprise. Precision Fitness' business formula takes into account the varying levels of fitness expertise that franchisers bring to the table and encourages franchisers to build systems, knowledge and fitness expertise by taking advantage of as much or as little of the training and certification offered as part of the Precision Fitness franchise agreement.

"So many of my clients are coming to Precision Fitness from the mass market gyms -- genuinely surprised and pleased at discovering a fitness option they didn't realize was available to them," said Buddy York, Redondo Beach franchise owner, Precision Fitness. "We combine the personal attention of a private gym with the low-cost structure of a public or club facility -- no intimidation, no nightclub atmosphere. Our clients are average people who just want a better way to get fit."

Precision Fitness also offers franchise financing, and franchisees are not required to provide large sums of cash or even have home ownership to get started. Although costs vary slightly by location, the franchise fee is $25,000 and gyms can be up and running with total costs in the $60,000 to $70,000 range, including up to $5,000 in grand opening advertising and marketing expenses.

For more franchise details including costs or to request a franchise package, visit Precision Fitness' franchise pages at http://www.pfitness.net/PF_Franchise_Opportunities.html.

About Precision Fitness
Based on proven systems and business operations, Precision Fitness eliminates the high costs traditionally associated with personal training and offers the structure and experience of an established fitness enterprise. Developed by fitness entrepreneur Mike Salerno and taking the lead as the new wave in fitness options, Precision Fitness creates individualized programs that combine the science of good health with personal attention and affordability. Gym users can achieve a new level of fitness based on the one-on-one attention of a private gym, and gym owners can achieve greater professional success and satisfaction in their own fitness business goals.

Gyms are currently open in Anaheim Hills, Redondo Beach, Riverside and soon in Cerritos and Sacramento. Call (714) 906-7178 or visit www.pfitness.net for more information.

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