January 16, 2008 // Franchising.com // TULSA, OKLA – Beautiful Brands International (BBI), parent company to Camille's Sidewalk Café, announced today a Landlord/Tenant agreement between Wal-Mart stores and Camille's Sidewalk Café to begin franchising the brand in Wal-Mart stores across the United States.
"This is an exciting opportunity we have with Wal-Mart," said David Rutkauskas, Beautiful Brands Founder, President and CEO. "Having the ability to franchise Camille's inside America's favorite store is a big advantage for us and any franchisee. The greatest benefit is Wal-Mart's draw of millions of people each year. Foot-traffic is no longer a concern…neither are hungry customers."
For the past five years, Entrepreneur magazine has ranked Camille's as one of the top 500 franchises in the world and has credited the brand for both its domestic and international viability due to strong financial growth and universal appeal. Fast Casual magazine has also given Camille's Sidewalk Café a top ranking in their 2005, 2006 and 2007 "Movers and Shakers" Special Report. In addition, Restaurants and Institutions magazine recently ranked Camille's as one of the top restaurant chains in the United States.
"It's a business opportunity of a lifetime," said Rutkauskas. "Having a business relationship with the world's leading retailer gives us the opportunity to reach more people with our unique menu while broadening our footprint nationwide in some of America's best communities. We are excited about being able to bring Camille's quality food and premier restaurant brand to Wal-Mart shoppers."
Camille's is one of three concepts held privately by Beautiful Brands International (BBI). BBI was founded under the leadership of David and Camille Rutkauskas and is responsible for the successful launch of worldwide, franchised brands including Camille's Sidewalk Café and Coney Beach.