Noah's Newest Seattle Location Celebrates Grand Opening

Free Regular Cup of Coffee for Every Guest Who Visits on Friday

SEATTLE, Jan 16, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- In celebration of its Grand Opening, the Noah's(R) Bagels restaurant located at 600 Fourth Ave. will offer a free cup of coffee to every guest who walks through the doors on Friday, Jan. 18.

"This event is our way to welcome our guests with some of Noah's hospitality," said Louis Schiavo, area hospitality manager for Noah's, a brand of Einstein Noah Restaurant Group (Nasdaq: BAGL). "We look forward to getting to know many of our neighbors better during the event."

The restaurant, which officially opened for business on Dec. 28, 2007, will open at 5:30 a.m. on Friday and close at 5 p.m. The free cup of regular drip coffee will be offered throughout the day while supplies last.

Guests will be able to select from five daily blends of Noah's high-quality, artisan-roasted coffee: Chelsea, Gramercy, Midtown, Soho and a seasonal flavor.

The Grand Opening festivities will also feature free sampling of many Noah's classic menu items and a chance to enter the "Free Coffee for a Year" sweepstakes. Five lucky guests will win a free regular cup of coffee per day for one year (see official rules at the restaurant). They will also have the opportunity to join our e-club, offering them at least $40 worth of savings on tasty deals over the next year.

Featuring more than 2,700-square-feet, the restaurant will seat up to 50 people in an atmosphere that combines the energy of the local neighborhood with a tradition of great tasting, quality food and hospitable service.

"I believe guests taking part in our grand opening festivities will love our neighborhood-friendly atmosphere and, of course, the free drip coffee on Friday," said Brad West, senior vice president of operations. "I'm excited to welcome them to Noah's and know they will enjoy our great coffee and classic menu items."

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group Inc. is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros.(R) Bagels and Noah's New York Bagels(R) brands and primarily franchises locations under the Manhattan Bagel(R) brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL. Visit http://www.einsteinnoah.com for additional information.

SOURCE Einstein Noah Restaurant Group

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