Coney Beach Brings Beach-inspired Franchise To Texas And New Mexico Area

January 25, 2008 // // TULSA, OKLA – Continuing their rapid pace of growth, Beautiful Brands International (BBI), the parent company to Coney Beach, announced today an agreement to expand the brand domestically into parts of Texas and New Mexico.

The agreement between Beautiful Brands and Coney Beach licensed franchisee, Milap Maniar, calls for at least two Coney Beach restaurants to open in El Paso, TX and Las Cruces, NM. The El Paso store is slated to open summer 2008 while the Las Cruces store is set to open by March 2009. Maniar is an El Paso based restaurateur whose brand portfolio includes Nestle Toll House Café and an original candy concept, Kandy Kingdom.

"In any type of business, you've got to listen to your customers," said Maniar. "And what I hear from them is pretty simple…they want fresh, great tasting food in a unique atmosphere. Coney Beach is that concept. The food is excellent, atmosphere is unique and the price point is reasonable for both individuals and families. Coney Beach is exactly what people want, and I'm proud to bring it to El Paso and Las Cruces."

Coney Beach has created interest from worldwide franchisees and area developers with its unique retro, beach inspired atmosphere. The restaurant capitalizes on the opportunity that Coney Beach is the industry's first gourmet hot dog and burger concept.

"Camille and I welcome Milap as part of the BBI family and we're excited to build new restaurants in Texas and New Mexico. Franchisees like Milap are realizing the excellent opportunity in bringing this branding concept to their region. He's a successful entrepreneur, and we believe his stores will prove to be top performers in the Coney Beach franchise system," stated David Rutkauskas, Beautiful Brands Founder, President and CEO.

The Coney Beach menu features all beef natural casing hot dogs, gourmet Black Angus hamburgers, and polish sausages. Fresh buns, loaded fries, chili, and all the trimmings accent the menu to make a variety of coneys and burgers. Old-fashioned bottled sodas, cold beer, and classic ice cream floats and shakes round out the menu.

Coney Beach is one of three concepts privately held by Beautiful Brands International. BBI was founded under the leadership of David and Camille Rutkauskas and is responsible for the successful launch of worldwide, franchised brands including Camille's Sidewalk Café, Coney Beach, and FreshBerry.



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