Bruegger's Enterprises, Inc. Continues Momentum

Bakery-cafe chain continues reporting strong growth in 2007 fourth quarter and full-year comp sales

January 28, 2008 // Franchising.com // BURLINGTON, Vt. – Bruegger's Enterprises, Inc. today announced that fourth quarter revenue for comparable sales grew 4.5 percent at company locations and 3.7 percent system wide, capping 15 consecutive quarters of comparable restaurant sales growth for Bruegger's. For the 2007 fiscal year, same store sales increased 3.1 percent for the company and 2.5 percent for the system. Bruegger's gross sales reached $178 million system wide in 2007 compared with $164 million system wide for 2006.

"Many factors contributed to Bruegger's success in 2007," said Bruegger's Chief Executive Officer James J. Greco. "We opened 14 new bakeries and saw a steady climb in our weekend sales. The introduction of our Duos program option allowing guests to pair two menu choices--sandwich, salad or soup for one low price--as well as the new, delicious Signature Soups increased lunch traffic."

Greco added, "We are committed to top-notch training and retention programs and this has clearly led to improved guest service. Our guests continue to give us exceptional scores for all aspects of service. These new human resources initiatives earned Bruegger's a 2007 Spirit Award from Nation's Restaurant News and National Restaurant Association."

Bruegger's operates 268 bakery-cafes with a total of 159 company-owned units and 109 franchise-owned units. This year, growth plans call for the addition of 40 bakeries in both existing and new markets throughout the U.S. "We are pleased with our performance and believe it positions us well for the coming year," said Greco. The company celebrates its 25th anniversary in February.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick casual restaurant segment. Bruegger's and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 268 neighborhood bakery-cafes in 21 states, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger's bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade Certified™ coffee blends and original cream cheese flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162
dswift@mason23.com

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