January 29, 2008 // Franchising.com // CARROLLTON, Texas – Motel 6, the largest corporately owned and operated hotel chain in North America, has launched its new "My Motel 6" profile program on its redesigned Web site www.motel6.com. This program takes Motel 6's simple philosophy on lodging to the Internet by allowing guests to make the online reservations experience easier.
"Just as Motel 6 has kept its rooms and its rates simple, we have simplified our online reservation process," said Anne Lawrence, vice president of distribution services for Accor North America, parent company of Motel 6. "Personal and credit card information stored in My Motel 6 profiles come up automatically when guests sign in and book through motel6.com."
Any visitor to the Motel 6 Web site can take advantage of this new program by creating a profile. My Motel 6 profiles allow guests to store contact information, e-mail addresses and credit card numbers in a secure manner. Guests sign in to their profiles using a username and password, where they can update any details as needed. Once signed in, relevant information provided by the guest will come up automatically in the appropriate fields as they go through the online reservation system.
All the information saved in these profiles is protected with some of the best Internet security in the industry. The Motel 6 Web site, including all My Motel 6 profiles, is protected by SSL and RSA encryption technologies. In fact, Accor North America, owner of the Motel 6 brand, has won industry awards for the measures it uses to protect guests' credit card information. Computerworld Magazine named Accor North America a Laureate in its prestigious Honors Program in 2007 for its integration of the RSA company-wide encryption technology. In addition, Infrastructure Management World honored Accor NA as a Finalist in the Category of Security Compliance and Risk Management in its Annual "Best Practices in Infrastructure Management" Awards Program.
"We have made this profile program as easy and safe as possible," said Lawrence. "We take our responsibility to protect our guests very seriously with a secure and trusted Web site. "
For more information on the "My Motel 6" program or to create a profile please visit www.motel6.com.
About Motel 6
Motel 6 offers the best price of any national chain at more than 900 company-owned and franchised locations covering 48 U.S. states and Canada. For 21 years Motel 6 has used the tagline, "We'll leave the light on for you," earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.
About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 950 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6 and the upper-upscale Sofitel and upscale Novotel hotel locations in the U.S. and Canada. For more information, visit http://www.accor-na.com/ or call 972-360-9000.
About Accor Worldwide
Accor, the European leader and a major global group in hotels, the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 170,000 employees. It offers to its clients over 40 years of expertise in its two core businesses:
- Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Studio 6 and Motel 6 brands, representing more than 4,000 hotels and nearly 500,000 rooms in 90 countries.
- Services, with 23 million people in nearly 40 countries benefiting from Accor Services products in human resources, marketing services and expense management.