New Radisson Dallas East and Conference Center Opens in Dallas

DALLAS, Jan. 31 // PRNewswire // -- Radisson Hotels & Resorts today announced the 236 room hotel located at 11350 LBJ Freeway at Jupiter in Dallas has been renamed as the Radisson Hotel Dallas East and Conference Center. The hotel was converted by Mahmood Investment Inc., owner of the hotel, as part of a plan to reposition the property and includes a $3 million renovation that began in 2007. In addition to the newly renovated guestrooms, the hotel features more than 10,000 square feet of meeting space and complimentary high-speed Internet access throughout the property.

"Bringing the Radisson Hotel Dallas East and Conference Center property under the Radisson brand greatly enhances our presence in the market and enables guests traveling to Dallas and Garland the opportunity to take advantage of Radisson's innovative service offerings so they can truly stay their own way," said Nancy Johnson, executive vice president of Franchise Operations for Radisson Hotels & Resorts. "Immediate benefits of the renovation include completely refurbished guest rooms featuring the addition of the custom Sleep Number bed by Select Comfort(TM) and the Express Yourself(SM) online check-in system."

"We are very excited to be affiliated with Radisson as I believe the brand is a perfect fit for this location," said Dr. Tariq Mahmood, CEO of Mahmood Investment Inc. "The brand offers a number of significant advantages from an operations perspective -- including business building tools and strategies such as revenue optimization, customer relationship management (CRM); Curtis-C, the company's award-winning global reservation system; membership in the patented Look To Book program, the industry's most recognized travel agent reward program; and participation in the global goldpoints plus(SM) frequent guest program."

The New Radisson Dallas East and Conference Center is located near the offices of several businesses including Sears, International Trucking, Texas Instruments and Raytheon. The hotel is 2 miles from the DART Rail Station and only minutes from downtown.

"We are proud to be part of the Radisson family and look forward to a long term relationship with Carlson Hotels Worldwide," said Thomas Breen -- General Manager of the Radisson Hotel Dallas East and Conference Center. "Our hotel will strive to meet the high standards that Radisson demands by working to achieve total guest satisfaction and keeping attune to the needs of today's independent-minded frequent travelers."

The hotel features select guest rooms equipped with the custom-designed Sleep Number(R) bed which enables guests to achieve a more deep, restorative night's sleep during their next stay. Unlike traditional innerspring mattresses, the firmness of a Sleep Number bed can be adjusted at the touch of a button, allowing individuals to find their individual SLEEP NUMBER(R)-- a number between zero and 100 that represents each person's ideal level of mattress comfort, firmness and support.

The Sleep Number(R) bed is accessorized with customized upscale bedding including crisp, white sheets and cases with dark navy trim, plush feather and down sleeping pillows, a signature duvet, and a color-coordinated bed skirt and decorative, chenille bed runner. The new linen ensemble was designed to provide each guest with luxurious comfort.

Each guest room offers complimentary high-speed Internet access, full-length mirrors, iron and ironing board, hairdryer, work desk and chair, and coffeemaker. Guests can enjoy American fare for breakfast, lunch and dinner at the onsite restaurant, Terrace Grill, or relax and recharge in the pool, sauna or fitness center.

Radisson Hotels & Resorts, one of the world's leading, full-service global hotel companies, operates, manages and franchises nearly 400 hotels and resorts in 64 countries. Headquartered in Minneapolis, Minn., Radisson is one of the lodging brands of Carlson Hotels Worldwide. Carlson Hotels Worldwide is one of the primary operating groups of Carlson, a global leader in the marketing, business and leisure travel, and hospitality industries.

SOURCE Radisson Hotels & Resorts



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