Roni Deutch's Creative Thinking Leads to Awarding of 170-Plus Locations in First Six Months
February 04, 2008 // Franchising.com // Sacramento, CA – While many start-up franchises are launched every year, few fare as well as the Roni Deutch Tax Center™, launched by the famed "Tax Lady" Roni Deutch in the spring of 2006. Off and running, the franchise has already opened 17 tax preparation centers across the nation and has awarded the rights to an additional 170 in just its first six months.
"The first characteristic I promised to instill in my concept was that it would be like no other out there. I wanted to present our franchisees with rich, new, creative ideas and support structures that would help differentiate the power of our system," Deutch said. "My team researched everything that was wrong within other franchise systems when figuring out how to create our right one. That, along with the already established brand recognition strength, a powerful support staff, and a selective group of franchise partners have helped create a great launch to our system."
Deutch has continuously created "outside-the-box" ideas to help establish the Roni Deutch Tax Center™ as not only unique, but innovative. One of Deutch's initiatives was to provide her first franchisees a competitive edge with the unique Founder's Club lead generation program. The Founder's Club is an elite group comprised of the first 50 Roni Deutch Tax Center™ franchisees, where members are given an opportunity to take advantage of a unique lead generation program designed to establish client leads and increase their bottom line.
"One of our franchisees in Las Vegas reported that the 25 leads she received from our Founders Club lead generation program resulted in two immediate clients and 23 promises to hire Roni Deutch Tax Center™ for their tax preparation needs," said Glen Wielandt, Vice-President of Operations for the Roni Deutch Tax Center™. "With each client needing, on average, three years of tax returns filed, at an average national cost per return of $165, franchisees are generating thousands of dollars in additional revenue with the supplied leads. Our lead generation program is going so well that we may prepare more tax returns from our lead generation program then we prepare during tax season."
The program demonstrates the ongoing "outside-the-box" strategy that Deutch brings to both the tax and franchise industries. In addition to the founders club, Deutch also encouraged the launch of a new blog site – taking the franchise industry to a new "wired" level.
Coining it the First Amendment of Franchising – Deutch helped newly signed franchisee Heather Spell, owner of a Roni Deutch Tax Center ™ in Sacramento, find her voice in a technology savvy world by launching WatchMeFranchise.com – an interactive online blog site focused on providing potential franchisees a glimpse of the ups and downs of franchising.
"When building the system for our newly launched franchise, we wanted to build a system that tackled all of the complaints in the industry," Deutch said. "One of the complaints was that franchisees don't have an active voice. When Heather and Gentry Spell approached me about starting a blog site, I truly was ecstatic as it continued our mission to create the perfect system."
The blog site features video, text and photo segments highlighting every step from finding a franchise; going through discovery day; signing on to be a franchisee; going through training; finding real estate; and finally opening a location. The site, Deutch said, is geared toward showing those interested in franchising a real glimpse behind the scenes.
Deutch's early success in franchising the Roni Deutch Tax Center ™ won't stop anytime soon, as she plans to stamp her name on more than 200 tax preparation franchises across the country in the next two years.
Franchisees undergo a 10-day training course at the Roni Deutch Tax Center™ headquarters in Sacramento, where they are taught the franchise system and trained on how to complete and file tax returns. During the other nine months of the year, the franchise is required to only be open one day a week.
"Our growth potential is unlimited as every American is required to file taxes," Deutch said. "Our steady growth plan will quickly elevate us as the leaders in tax preparation as we help millions of Americans file their taxes correctly."
About Roni Deutch Tax Center
Roni Deutch has built her reputation as one of the most successful tax lawyers through hard work and dedication to the needs of taxpayers. Her competitive spirit and insatiable work ethic has made her a household name with one out of three American adults knowing the name Roni Deutch. Through her years of practice, she saw that many of her clients' tax problems were caused by sloppy and unprofessional tax return preparation. Roni decided it was time to put her experience to work for taxpayers across the country. The Roni Deutch Tax Center is now filling the need for competent tax return preparation. An affordable franchise opportunity, a Roni Deutch Tax Center franchisee can expect to pay somewhere between $59,000 and $93,000 to open a tax center with the average investment being about $65,000 for one location. Additionally, Roni Deutch Tax Center has recently launched its Area Developer program, in which entrepreneurs can own, operate and develop 50 Roni Deutch Tax Center locations in their local market. For more information, visit www.rdtc.com, or call 866-RDTC-BUY [(866)-738-2289.]