IHG Announces Crowne Plaza New Build in Las Vegas

By: Crowne Plaza | 2 Shares 165 Reads

31-story property to open in 2010 in the "Entertainment Capital of the World"

February 05, 2008 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [LON: IHG, NYSE:IHG (ADRs)], one of the world's largest hotel groups by number of rooms, announced today its plans for a new-build 386-room Crowne Plaza hotel in Las Vegas. The hotel is expected to open in 2010.

The hotel will be conveniently located in central Las Vegas, just west of major casinos on the Las Vegas Strip, and a short drive from the McCarran International Airport. Also nearby is the Las Vegas Convention Center, the third largest convention center in the U.S.

"Las Vegas has seen exceptional growth in population and tourism over the past decade," said Gina LaBarre, vice president, Brand Management, Crowne Plaza Hotels & Resorts, the Americas. "The world famous gaming resorts and thriving convention industry bring in tens of thousands of visitors a year, making this a great location for an upscale meetings-savvy brand like Crowne Plaza."

The hotel will feature the Crowne Plaza Sleep Advantage program, which is available at all Crowne Plaza hotels in the Americas. Sleep Advantage encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips, sleep CDs, sleep tips and amenities such as eye masks, ear plugs and lavender spray.

Also consistent with the Crowne Plaza brand, the hotel offers a comprehensive meetings package to ensure a seamless planning process and exceptional meeting experience consisting of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Meetings Daily Debrief. The hotel will offer 16,000 sq.-ft. of meeting and banquet space.

The new Asian-themed Crowne Plaza will include a casino, three restaurants, three lounges, a full-service spa and outdoor swimming pool, as well as a fitness center, business center and retail. Complimentary wired and wireless Internet will be available throughout the hotel.

The hotel is owned and managed by Andrew Lai under a license agreement with a company in the InterContinental Hotels Group.

Crowne Plaza Hotels & Resorts participates in Priority Club Rewards. With more than 37 million members, Priority Club® Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Winner of the 19th Annual Freddie Awards hotel loyalty "Program of the Year" and named "Best Hotel Rewards Program in the World" three years running by Global Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program.

Enrollment in Priority Club Rewards is free. Guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's 3,800 hotels worldwide.

Crowne Plaza was recently recognized by Lodging Hospitality magazine as one of the industry's top growing brands. As part of the InterContinental Hotels Group global portfolio, Crowne Plaza Hotels & Resorts has nearly 300 hotels in 51 countries, and are located in major urban centers, gateway cities and resort destinations. For reservations at Crowne Plaza properties, visit http://www.crowneplaza.com/ or call 1-800-2CROWNE.