1-800-FLOWERS.COM(R) and Fair Trade Certified(TM) Guarantee a 'Green' Valentine's Day

1-800-FLOWERS.COM(R) and Fair Trade Certified(TM) Guarantee a 'Green' Valentine's Day

1-800-FLOWERS.COM 'Planet Friendly(sm)' Boutique Features Fair Trade Certified(TM) Flowers

CARLE PLACE, N.Y., Feb. 6 // PRNewswire-FirstCall // -- 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), the world's largest florist and a leading multi-channel retailer, is painting this Valentine's Day "green" thanks to Fair Trade Certified flowers. In addition to showcasing beautiful buds and stems for Valentine's Day, Fair Trade Certified(TM) flowers allow customers to take part in a larger global movement to support healthier living, concern for the environment and care for the community.

Fair Trade Certified flowers have been offered on the 1-800-FLOWERS.COM site since December 2007 as a key component of the new "Planet Friendly" Boutique. Adding a Fair Trade Certified label to flowers indicates that flower workers in developing countries, the majority of whom are women, receive fair wages; protective gear; training on safe handling of agrochemicals; education and child care; and paid vacation, maternity and sick leave. Growers also receive a premium of approximately 10 percent on each sale to invest in community and business development projects.

"As Valentine's Day approaches, I am inspired to think that our Fair Trade Certified flowers will allow customers to connect through thoughtful gifts while making a real difference in the lives of those who are the true creators of these flowers. Using the extensive 1-800-FLOWERS.COM network to distribute Fair Trade Certified flowers, we are hoping to raise awareness and give customers unprecedented access to these gorgeous and socially responsible products," says Jim McCann, CEO and founder of 1-800-FLOWERS.COM.

"Our Fair Trade Certified offering is in keeping with high consumer demand for ethically produced and natural products and reflects a global movement towards sustainable goods. 1-800-FLOWERS.COM prides itself on giving our customers the greatest choice for all of their gifting needs, and we are overjoyed to offer "greener" flowers than ever for Valentine's Day this year," states Monica Woo, President, Consumer Floral Brand at 1-800-FLOWERS.COM.

Fair Trade Certified Sweetheart Roses, 36 Stems, start at $39.99 on 1-800-FLOWERS.COM. Customers must place their orders for the Fair Trade Certified flowers by 1 p.m. EST on February 13, in order for them to arrive in time for Valentine's Day.

Understanding Fair Trade Certified

The Fair Trade Certified label is a simple way for consumers to know that their products were produced under socially, environmentally and economically sustainable conditions. A recently released study by the Hartman Group found that 73 percent of U.S. consumers believe their purchases have significant impact on society, and most are willing to pay a premium for sustainable products.

Fair Trade Certified ensures that farms comply with rigorous environmental standards governing pesticide use, water conservation, wastewater treatment, ecosystem protection, and more. An extensive list of agrochemicals is completely prohibited and other agrochemicals are required to be phased out over time. Additionally, Fair Trade Certified flower farms must transition to an integrated pest management system and make progress toward organic certification.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM(R) (1-800-356-9377 or http://www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from our "Fresh From Our Growers(sm)" collection. As always, 100% satisfaction and freshness are guaranteed.

The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (http://www.fanniemay.com and http://www.harrylondon.com); gourmet foods from Greatfood.com(R) (http://www.greatfood.com); wine gifts from Ambrosia(R) (http://www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R) (http://www.1800baskets.com) as well as Home Decor from Plow & Hearth(R) (1-800-627-1712 or http://www.plowandhearth.com), Problem Solvers(R) (http://www.problemsolvers.com), Wind & Weather(R) (http://www.windandweather.com), and Children's Gifts from HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com); and the BloomNet(R) international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

About TransFair USA

TransFair USA, a 501( c )(3) nonprofit organization, is one of 21 members of Fairtrade Labeling Organizations International (FLO), and the only independent, third-party certifier of Fair Trade products in the United States. TransFair USA audits transactions between U.S. companies offering Fair Trade Certified products and the international suppliers from whom they source, in order to guarantee that the farmers and workers behind Fair Trade Certified goods were paid fair, above-market prices and wages. FLO annually inspects producer organizations to ensure that strict socioeconomic development criteria are met using increased Fair Trade revenue, in addition to sustainable farm management, environmental stewardship and democratic decision making. For more information, visit http://www.transfairusa.org.




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