Matheson Gerds Advertising Announces New Client: Fantastic Sams

ATLANTA--(BUSINESS WIRE)--Matheson Gerds Advertising announces its most stylish client yet — Fantastic Sams of Georgia full service hair salons. Matheson Gerds Advertising will help Fantastic Sams establish their brand in Georgia, grow their customer base and help recruit franchisees. The Fantastic Sams of Georgia franchise currently includes 33 stores in the Atlanta-metro area.

"Fantastic Sams is a well-known brand in other parts of the country, but in Atlanta, not enough people know of its wide range of services," said Rob Gerds, director of client services for Matheson Gerds Advertising. "Our goal is to advance the brand across the entire market while remaining focused on the needs of individual locations."

Matheson Gerds is developing a series of broadcast, Web and promotional programs specifically designed to reach the Atlanta-metro market. The engagement will kick-off with placements on local radio and online via cost-per-click outlets.

"Matheson Gerds stood out among the seven agencies that submitted proposals. We were impressed with their creative and strategic thinking, which we believe will strengthen our brand among customers, as well as with potential franchise partners," Ben Smith, Fantastic Sams southern regional director.

About Matheson Gerds

Atlanta-based Matheson Gerds is a creative-driven advertising firm that specializes in strategic messaging. Since 2003, Matheson Gerds has been generating inspired advertising, design, interactive media and direct marketing solutions for a wide range of clients. The messaging experts at Matheson Gerds partner with businesses to help them realize new expansion opportunities, reach new markets and access untapped sales channels. For more information about Matheson Gerds, visit

About Fantastic Sams

With nearly 1,400 salons located throughout North America, Fantastic Sams is one of the world's largest full service hair care franchises with an excellent reputation for providing quality hair care services for the entire family. Opening their first salon in July 1974, Fantastic Sams began franchising in 1976, marketing their "fixed fee" system and "no appointments" necessary concept to entrepreneurs seeking to own and operate their own successful business.


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