February 07, 2008 // Franchising.com // FT. LAUDERDALE, FL – Salad Creations, a national franchise offering a fresh alternative to fast-food for today's healthy lifestyle, is pleased to announce the appointment of John M. King, a 30-year restaurant industry veteran, as its vice president of marketing.
At Salad Creations, King will manage the company's marketing department while working closely with franchisees around the world. In addition, he will oversee Salad Creations' media and creative agencies, assist with new product and promotion development, and direct brand management planning.
Prior to joining Salad Creations, King served as senior director of marketing for Perkins Restaurant and Bakery. In this role, he was responsible for the development and execution of Perkins' national marketing plan for its more than 500 restaurants while managing field marketing and media buying throughout the country.
"We are delighted to have John join our Salad Creations team," said Jeff Levine, president and CEO of Salad Creations. "He brings a wealth of marketing, operational management experience and strategic counseling to our staff and he will be an invaluable resource for our franchise network."
King was previously director of field marketing for Pizza Hut, Inc., where he helped achieve top line sales for more than 1,780 restaurants. He supervised 11 advertising agencies, managed an advertising budget of $36MM and handled the development and execution of marketing plans through five regional marketing managers. In addition, King has served as marketing manager for Gino's, Inc. and metropolitan district sales manager for Kellogg's Sales Company.
"I'm very excited to join an established and fast growing franchise concept like Salad Creations," said King. "As salads and healthy eating continue to grow in the fast casual segment, I look forward to contributing to Salad Creations' continued success."
About Salad Creations:
Salad Creations is a national franchise offering a fresh alternative of quality made-to-order salads for today's healthy lifestyle. Each restaurant features more than 40 ingredients including farm-fresh vegetables, fruits, cheeses, sliced meats and over 15 salad dressings. Salad Creations also offers more than 10 featured salads and a variety of daily soup specials, fresh wraps and a complete line of smoothies. Salad Creations was recently named the number one salad-only franchise in Entrepreneur Magazine's "2008 Franchise 500" ranking. Headquartered in Margate, FL, Salad Creations has more than 30 locations open across the country, Mexico, Brazil and Trinidad. For more information, visit www.saladcreations.net.