1-800-FLOWERS.COM(R) Launches New Digital Flower Service 'BokayMe(sm)'

Innovative new animated floral bouquets transform flower giving experience

CARLE PLACE, N.Y., Feb. 11 // PRNewswire-FirstCall // -- Stop and smell the roses -- on your cell phone! 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), the world's largest florist and a leading multi-channel retailer, ushers in a new era of "digital connection" today with the beta launch of "BokayMe(sm)," an online service dedicated to delivering beautiful digital gifts to your friends and family.

Just in time for Valentine's Day, flower lovers and techies alike will be able to send and receive animated floral bouquets from the flower experts at 1-800-FLOWERS.COM through the website http://www.bokayme.com. As the only flower retailer offering this unique virtual service, 1-800-FLOWERS.COM(R) is once again redefining how consumers connect with their loved ones.

BokayMe works by first guiding consumers in choosing an occasion, creating and then customizing a digital animated floral bouquet at various price points. There are free basic options available as well as enhanced options available up to $3.00 -- opening up the market for flower buying and gift giving to a whole new category and generation of consumers. The innovative new service then sends the "bokay" to specified email addresses, mobile devices, or social networking accounts at Facebook.

"The 1-800-FLOWERS.COM(R) philosophy is to connect people through thoughtful gifts and we hope that this service allows an even wider audience to share the magic of giving flowers," says 1-800-FLOWERS.COM(R) Consumer Floral Brand President Monica Woo. "Like our recent greenhouse initiative on Second Life, BokayMe is part of the 1-800-FLOWERS.COM(R) program to utilize technology to reinforce social connections creatively, easily, and quickly."

The BokayMe service offers more than 20 digital animated floral arrangements and the ability to create a customized background to send to that-special-someone's email address, mobile phone, or social networking account. Lucky "bokay" recipients will enjoy three animated floral bouquets over the course of a week: first they will see their flowers in bud form, then blooming flowers, and then finally, their blooms will fade into a dried floral arrangement to be forever saved in cyberspace.

About 1-800-FLOWERS.COM
1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions.

For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM(R) (1-800-356-9377 or http://www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from our "Fresh From Our Growers(sm)" collection. As always, 100% satisfaction and freshness are guaranteed.

The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800- 541-2676 or http://www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (http://www.fanniemay.com and http://www.harrylondon.com); gourmet foods from Greatfood.com(R) (http://www.greatfood.com); wine gifts from Ambrosia(R) (http://www.ambrosia.com); gift baskets from 1-800- BASKETS.COM(R) (http://www.1800baskets.com) as well as Home Decor from Plow & Hearth(R) (1-800-627-1712 or http://www.plowandhearth.com), Problem Solvers(R) (http://www.problemsolvers.com), Wind & Weather(R) (http://www.windandweather.com), and Children's Gifts from HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com); and the BloomNet(R) international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

SOURCE 1-800-FLOWERS.COM, Inc.

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