Burger King and 4Kids Entertainment Launch BK® Kids Meals Promotion for Leading Monster Truck Tour
NEW YORK--(BUSINESS WIRE)--4Kids Entertainment, Inc. (NYSE: KDE), the children's entertainment and merchandise licensing powerhouse, has established a global promotional partnership with Burger King Corporation (BKC) for Monster Jam®, the largest touring monster truck property in the world. Collectible Monster Jam premiums will be available exclusively with the purchase of any BK® Kids Meal February 11 through March 9, 2008 at participating BURGER KING® restaurants in the United States and internationally, or while supplies last. In-restaurant dates vary for participating markets.
Targeted at Kids 6-12, each BK® Kids Meal will include a top popping, oversized tire monster truck, featuring one of eight Monster Jam trucks: Grave Digger®, Maximum Destruction®, Avenger™, Blue Thunder®, Blacksmith®, King Krunch®, Bounty Hunter™ and Pastrana 199.
"We're thrilled to partner with BKC to launch the Monster Jam Kids Meal promotion, offering action-packed and highly collectible premiums that will undoubtedly send fans racing to collect them all,'' said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment, the licensing agent for Monster Jam. "This promotion provides tremendous global exposure for Monster Jam with our target audience, helping us to broaden awareness of this very popular franchise as we look to take the licensing program to new heights this year."
In support of the Monster Jam promotion, 4Kids Entertainment and BKC have developed an integrated media campaign which will include in-restaurant signage, television spots, online content and inclusion in the BURGER KING® Adventures Newsletter, which is distributed at all BURGER KING® restaurants across the country.
Monster Jam, which is produced and operated by Live Nation Motor Sports, is the world's leading monster truck tour and the second largest family touring show in the world. Approximately four million fans attend one of more than 300 Monster Jam events taking place at the world's premier stadiums and arenas each year. The Monster Jam franchise features more than 70 trucks in its licensing program, including world-renowned marquee monster trucks Grave Digger®, Maximum Destruction®, Captain's Curse®, Monster Mutt®, El Toro Loco®, Blue Thunder®, Bulldozer®, Bounty Hunter®, and Avenger™ in addition to popular entertainment brands Batman®, Superman®, Taz®, Teenage Mutant Ninja Turtles®, Donkey Kong®, and many more! For a full schedule of Monster Jam live events, please log onto www.MonsterJamOnline.com.
Fans everywhere can replicate the thrills and excitement from the live tour at home with a highly successful toy line from Mattel as well as a brand new video game from Activision.
About 4Kids Entertainment, Inc.
With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children's entertainment products.
Through its wholly owned subsidiaries, 4Kids produces animated television series and films, distributes 4Kids' produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids' owned or represented properties, operates Web sites to support 4Kids' owned or represented properties, and produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in a four-hour "4KidsTV" block which airs on nearly 200 affiliated FOX television stations Saturday mornings. Beginning in September 2008, the Company will also program and sell the national advertising time in the five-hour Saturday morning block on The CW television network.
Additional information is available on the www.4KidsEntertainment.com corporate web site and at the www.4Kids.tv game station site.
About Live Nation
Live Nation is the future of the music business. With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV." Additional information about the company can be found at www.livenation.com under the "About Us" section.
About Burger King Corp.
The BURGER KING® system operates more than 11,300 restaurants in all 50 states and in 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.
The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.