February 14, 2008 // Franchising.com // SANTA MONICA, - NexCen Brands, Inc. (Nasdaq: NEXC) ("NexCen") announced today a charitable campaign by one of its franchise brands, MaggieMoo's Ice Cream & Treatery. As part of the brand's commitment to community giving, Miss Maggie Moo, the ambassador of MaggieMoo's Ice Cream & Treatery, spent time with her celebrity friend Mario Lopez, while handing out MaggieMoo's ice cream cupcakes, Valentines and Miss Maggie Moo dolls to the children at the Santa Monica – UCLA and Orthopaedic Hospital.
Miss Maggie Moo and Mario Lopez were spreading the love while walking through the pediatric department, knocking on doors and putting smiles on the patient's faces. The tasty ice cream cupcakes and room visits by Maggie and Mario Lopez gave the patients a moment to forget their pain, have a treat and make a memory.
"MaggieMoo's is all about fun and celebration," said Robert D'Loren, President and CEO of NexCen Brands, Inc. "We are thrilled to bring Valentine's Day cheer to the children at the Santa Monica – UCLA and Orthopaedic Hospital. Miss Maggie Moo is not an ordinary ambassador – she's becoming a celebutante. You'll be seeing her out and about making her community a better place."
MaggieMoo's is a favorite destination for craveable treats. Its award-winning ice cream is served in a playful environment, and each MaggieMoo's Treatery location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets and custom ice cream cakes. Widely known as an innovator in the category, MaggieMoo's created the world's first ice cream cupcake as well as the Maggie-O ice cream sandwich featuring Oreo™ cookies. MaggieMoo's has been consistently awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance of its most popular flavors.
NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox New York™ and Waverly®.