Cousins Subs Gives Brookfield, Wis. Store a New Look and a New Location

February 15, 2008 // Franchising.com // Milwaukee, WI – Cousins Subs Systems, Inc. recently announced the opening of its new store located on West Bluemound Road in Brookfield, Wis. The store is owned by Jim Valentine, a franchisee for Cousins Subs who also operates six other stores in Greater Milwaukee for the company.

The new store is a relocation of a previous store Valentine opened 23 years ago. "The decision to move this store was made solely for my customers' convenience," explained Valentine. "The new location allows them to park closer to the store since it is free standing and also gives them access to a drive-thru, which we didn't have before since it was located in a strip mall."

In addition to a new drive-thru and convenient parking, the new store includes streamlined, free standing tables and chairs, large radius counters, a grill, self-serve chip and soda stations, and grab-and-go bottled beverages.

"Jim became Cousins Subs' first franchisee over 20 years ago, and the fact that his first store is still a success today shows how much of an integral part he is to this team," said Kerry Espich, manager of franchise sales and recruitment for Cousins Subs. "He continues to move ahead with expanding other areas, and we look forward to his continued success."

The new store is located at 17900 W. Bluemound Rd. and can be reached by phone at 262.797.8782. For more information on Cousins Subs' franchise development please visit www.cousinsfranchise.com or call Kerry Espich at (800) 238-9736.

About Cousins Subs
Cousins Subs is based in Milwaukee, Wis., and is a national sub sandwich chain with stores throughout the Midwest and on the West Coast. The tradition of Cousins Subs started in 1972, when two transplanted cousins from Atlantic City saw the need for an East coast–style sub shop in their new hometown. They patterned their subs after the hoagie, grinder, hero and sub sandwiches they enjoyed back East. And with a dedication to delivering quality subs at fair prices, they opened their first restaurant. From the start, the two used bread baked fresh every morning and insisted on using only the finest, freshest ingredients.

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